Camera Tests Eye Appeal of New Packaging Designs (Jun, 1956)

Am I the only one who thinks this looks like something out of A Clockwork Orange?

Taking a cue from photographers who used to clamp your head in a vise to keep it still, modern package designers made this harness to help them test the eye appeal of new packages. A camera (left foreground) is focused on the subject’s eyes to record their movements and thus rate her interest in packages on the shelves within her view. It’s a research project conducted by the Folding Paper Box Association.