“Yield” Sign Reduces Accidents (Jan, 1952)

After years of research and development, scientists believe they have finally created a new type of street sign. Yes, it is truly a miracle of modern signage; a shining example of American know how and inventiveness.

“Yield” Sign Reduces Accidents
Warning motorists to give the right of way to cars on the intersecting road, a new “Yield” sign is already reducing accidents in Tulsa, Ok la., where it was developed. Designed for use in areas where traffic generally is not heavy enough to warrant full-stop requirements, the sign definitely places responsibility without requiring a complete stop. Motorists approaching the sign must slow down to at least 10 miles an hour and yield the right of way to any car approaching along the intersecting roadway. Any driver becoming involved in a collision at an intersection after passing a yield sign is automatically deemed to have violated the law.