Camera Records “Eye Interest” of Reader for Items on Page (Nov, 1953)

Camera Records “Eye Interest” of Reader for Items on Page

Researchers using an improved tool virtually look through the eyes of a reader to determine what interests him in advertising, art and reading material. Blinders or glasses cause him to move his head as he glances at different sections of a page. A small spotlight affixed to his head focuses a beam of light on a reproduction of the page just above the reading rack, in the identical area observed by the subject. A camera behind the subject, snapping at a constant speed of two frames per second, records the exact location, duration and sequence of every glance. The film is then read and analyzed. It shows time for each pause.