heroes must not lisp! (Dec, 1930)

heroes must not lisp!
“My thweet” lisped from the screen would mar the star’s romantic appeal. But that is something you don’t hear in the theatres which have Western Electric talking picture equipment.

To reproduce the letter ‘S’ was but one of many difficulties in the way of giving you talking pictures at their best. Western Electric was able to solve these problems by reason of its 50 years’ experience in making Bell telephones and other voice transmission apparatus.

All over this country, and indeed the world, a discriminating public flocks to Western Electric equipped theatres — one more proof of this company’s leadership in sound.

Western Electric
Makers of your Bell Telephone and leaders in tke development of Sound Transmission
THE WESTERN ELECTRIC SOUND SYSTEM GIVES YOU TALKING PICTURES AT THEIR BEST IN OVER 6,500 THEATRES

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