July 13, 2006

Cattle Get Headlights-Horns Standard Equipment (Nov, 1939)

Cattle Get Headlights-Horns Standard Equipment

After several of his livestock had wandered onto dark country roads at night, and been killed by passing automobiles and trucks, an English farmer solved the problem by providing head and tail lights for his cattle. Tiny lamps powered by small dry cells are affixed to the horns and tails of the animals, making them visible to motorists coming from either direction along the roads that border the farm. In the photograph above, one of the tiny headlamp-and-battery units is shown strapped to the horn of a steer.

July 12, 2006

An Electric Massage for Milady (Dec, 1932)

While this sounds like a vibrator, it actually just electrocutes “Milady” with a pair of spoons.

An Electric Massage for Milady
MILADY’S complexion will benefit immensely from an application of “juice” from this little massaging device. There’s no danger of shock, and the complexion will not suffer a charring from the current, so it’s all quite safe. The only parts needed are: Four or five dry cells, preferably new and fresh; a short length of bell wire, two silver spoons and some tape. The hook-up of all this equipment is shown in the accompanying drawing. Note that the handles of the spoons are insulated with windings of tape, so that all danger of a jolt is eliminated. Apply the spoons to the face as illustrated in the drawing, patting them gently so as to get full benefit from the sparking. If need be, the operator can wear rubber gloves.— Walter Menyhart.

Why Modern Armies Still Cling to the Cavalry (Nov, 1932)

Entertaining article that explains why the core of any military force will always be made up of men and horses.
“Machines of war can only be adjuncts to their superior flexibility.”

Do we still have any mounted cavalry? I’ve seen pictures of those Special Forces guys in Afghanistan, but that’s about it.

Why Modern Armies Still Cling to the Cavalry

by M. W. MEIER

The tank is a powerful weapon, but the faithful horse can still outfight it in many situations encountered on modern battlefields.
Here is told the cavalry’s side of the story.

YOU may not know it but Uncle Sam has the finest cavalry on earth—pitifully small though it is.

It may lack the swank, color and picturesqueness of that of other nations but what it may lack in fancy-drilling ability it more than makes up for in equipment, firing-power and maneuverability—the things that really count in war.
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Walking the Dog Drives Poochmobile (Nov, 1939)

The caption is funny too: “Z. Wiggs out for a spin in his pooch-mobile. “
The guy’s name is Z. Wiggs, but when I read it I thought the dog’s name was Z and he was wigging out for a ride. I like my interpretation better.

Walking the Dog Drives Poochmobile
DOG power drives an odd vehicle constructed by Z. Wiggs, eighty-year-old dog trainer and former railroad worker of Denton, Tex. Operating on the squirrel-cage principle, the dogmobile has a giant central wheel which is revolved as a dog walks or
runs on its inside surface. The four-legged canine engine is anchored to a central shaft by a special collar. Power is transmitted to rear drive wheels by means of a belt-and-pulley mechanism which the driver controls by a “gearshift” lever.

New Patents Forecast Your 1942 Car (Jun, 1940)

New Patents Forecast Your 1942 Car

THAT car you’ll be buying in 1942—what will it look like?

Will it have the engine in the front or in the back ? Will it be heavier or lighter, longer or shorter, more or less expensive

than the car you’re driving now ? Startling is the only word for the answers to these fascinating questions, as disclosed by an automotive survey just completed by Popular Science Monthly. Whispers of radical changes and innovations in motor-car design are in the wind, and the recent granting of a series of important automotive patents, every one of which covers a car having its power plant in the back instead of the front, heralds the dawn of a new era in automotive transportation.
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Why Gentlemen Prefer Blondes (Sep, 1929)

So apparently men like blondes better because they have lower blood pressure?

Why Gentlemen Prefer Blondes
IF THE much discussed statement that “gentlemen prefer blondes” is true, then perhaps it is because they are steadier workers. At least, that is what a recent test made with movie stars as subjects tends to show. In a comparative series of tests with this apparatus shown below, blondes far surpassed brunettes. While exercising on a rowing machine, their breathing and blood pressure were compared. A highly sensitive air tube placed around each girl’s chest recorded the regularity of breathing. Blood pressure was tested on the left arm.

News Bulletins Written in Lights (Jul, 1932)

Filed under: General — @ 7:49 am
Source: Modern Mechanix ( More articles from this issue )
Issue: Jul, 1932
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It’s kind of difficult to tell if they mean that the perferations are coded letters, or if they are actual characters cut out and then projected onto photo receptors, like this one (Living Shadow Dances on Giant Electric Sign).

News Bulletins Written in Lights

A UNIQUE news bulletin service, the first of its kind in America, is now in operation in Los Angeles. Local, state and national news in the form of short briefs is printed in 4′ incandescent letters which move across an 80′ bulletin board, broadcasting the late news flashes every evening from 7 o’clock until midnight.
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July 11, 2006

Liquor Flavors Growing Melons (Feb, 1940)

Filed under: General — @ 7:53 pm
Source: Popular Science ( More articles from this issue )
Issue: Feb, 1940
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I’m not much of a gardener, but wouldn’t alcohol be bad for a plant?

Liquor Flavors Growing Melons

FLAVORING growing melons with port wine and cognac is the novel horticultural experiment being tried on the Yonkers, N.Y., estate of Samuel Unter-meyer, New York lawyer. Bottles of the beverages used are held in a tipped position by wire frames stuck into the ground near the melon vines. A wick leading from each bottle is introduced into the fruit through a slit made in the plant stem. Thomas Quin-lan, a gardener on the estate, is shown examining the liquor-fed melons, which are said to be given a superior flavor.

Toothpick Engineering Is Dentists Hobby (Feb, 1940)

Filed under: DIY — @ 1:27 pm
Source: Popular Science ( More articles from this issue )
Issue: Feb, 1940
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Toothpick Engineering Is Dentists Hobby

By FRANK CAPORAEL

MAKING scale models of giant engineering projects with flat wooden toothpicks and household cement serving as the structural materials, is the unusual spare-time occupation of Dr. M. Russell Stein, a New York City dentist. Ably assisted by his wife, Dr. Stein transforms boxes of toothpicks into architectural masterpieces that are accurate models of their prototypes, practically perfect in every detail.
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Camouflaged Bat Bewilders the Pitcher, But Gets Banned (Jul, 1932)

Filed under: General,Sports — @ 11:55 am
Source: Modern Mechanix ( More articles from this issue )
Issue: Jul, 1932
Buy on Ebay
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Camouflaged Bat Bewilders the Pitcher, But Gets Banned

THERE’S an old saying about necessity, being the mother of invention. “Goose” Goslin, outfielder for the St. Louis Browns, was having a hard time hitting that old “apple” during the spring training so he adopted a black and white striped bat, shown at the right, and proceeded to pound his way out of the slump.

This was the first time in baseball history that a camouflaged bat was used. It was designed by Willis Johnson, club secretary, who planned to equip other players with bats decorated with cross-rings, blocks and triangles until the “higher ups” declared the use of the bat illegal.

How to Win a Jingle Contest (Aug, 1949)

Heh, apparently a good rule for creating a jingle is to pick a stereotype and exploit it:

I used the second rule on popular sayings and made an apt comparison based on the proverbial thriftiness of the Scot:
Away the blithe pennies will roll When cold isn’t under control. But, give Leonard a trial; Its bright Master Dial
GUARDS EXPENSE LIKE A SCOT ON THE DOLE.”

Lemme try one:
In travel there is something new
An airline called Jet Blue
Fly on it and you can too
save money like a dirty ….

What’s your stereotyped jingle?

How to Win a Jingle Contest

By Allen Glasser

CAN you write a prize-winning last line for that jingle at the top of the page? You can test your skill as a jingle genius on this limerick. It comes from an actual contest that the A & P Food Stores ran some time ago for their product Nectar Tea. You’ll be surprised to find out just how much you don’t know about composing the pretty little words that snag big money in advertising contests. Beat your brains with the dictionary, chase up rhymes with the biggest thesaurus you can find, then compare your masterpiece with the line that really copped the big cash prize. You’ll find the payoff line printed at the end of this article.
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COLOR MAGIC WITH POLARIZED LIGHT (May, 1939)

COLOR MAGIC WITH POLARIZED LIGHT

By E. W. MURTFELDT

BLAZING with brilliant, ever-changing colors that rival the hues of the rainbow, the illuminated face of a giant electric clock is attracting crowds to an exhibit of timepieces at the San Francisco World’s Fair. Visitors, curious to know how this spectacular effect is obtained, are amazed to learn that this gleaming disk of light, sparkling with an intricate, moving pattern of colorful stars and concentric circles, is produced not by any complicated arrangement of colored bulbs, projectors, and revolving niters, but merely by plain white light, and strips of transparent cellulose mending tape sandwiched between two practically colorless disks.
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