There are ICS ads in virtually every magazine I own; from the 30’s up to the 80’s. Over that time they used just about every technique imaginable to try and coax men into enrolling. This ad uses one of their favorite methods: humiliation. But not just any humiliation. No, they have to bring your kids into it. Telling a man his son is ashamed of him, so he better sign up for correspondence school is pretty low, even for ICS.
When the other kids ask…
WHAT DOES YOUR DAD DO?
How does your boy answer them?
Sure … you’re his hero. You know that. But sometimes it can get kinda tough if the other kids don’t seem to understand about the “old man.”
It’s not that you like to be chained to the same old job. Maybe you just had to leave school too soon. Maybe the war interfered. Anyway, here you are, stuck because you just don’t have enough formal training.
Read the rest of this entry »
It’s Sweating to the Oldies, back before they were oldies.
GETTING THIN TO MUSIC
Reducing Reduced to a Science
ARE you bulky of body, and heavy of heart? Would you really like to reduce? Will you accept without cost the proof that you can? Then read what this man has done! Not long: ago, in Chicago, it was stated that the scientific secret of weight regulation had been discovered. Wallace, a leading physical director, had worked seventeen years to make the announcement. But it did not take long to prove it was true.
Read the rest of this entry »
If my dad had really loved me, he would have built me one of these.
Boy Won’t Need Dad’s Car Now!
Thirteen-year-old Jimmy Richardson of Tucson, Ariz., is the envy of all his friends with a midget auto built by his father. What’s more, he rides all week on 56 cents worth of gas — the cost for one tankful. The car is made of 20-gauge steel trimmed in stainless steel for a snappy appearance. It stands 2-1/2 feet high, is five feet long and has a ground clearance of only five inches. Built on a frame of bed rail with knee action in front and regular coil springs in the rear, the entire machine weighs about 300 pounds. Read the rest of this entry »