Dollars in Hares (Mar, 1922)
The thing I love about this ad is how literal the graphic is. You know that the artist was thinking something like: “Well the headline is ‘Dollars in Hares’, let’s draw a little hare here, and um, well, let’s just put a big dollar sign IN the hare. The client’s gonna love this”.
Dollars in Hares
We supply guaranteed high grade stock and buy back all you raise at $7.00 to $18.50 and up a pair, and pay express charges. Big profits. Use back yard, barn, cellar, attic. Contract and Illustrated Catalog Free,
Standard Food & Fur Association
403Y Broadway, New York
Oh yeah, I’ll raise rabbits in my attic. I’m sure that the 200 degrees in the Summer and -20 degrees in the Winter temperatures won’t kill them.
Comment by Thundercat — August 23, 2007 @ 10:03 am
Years later, Hugh Heffner ran across this ad while cleaning out his attic. The rest is history.
Comment by KHarn — March 9, 2008 @ 10:14 am
In my area in the 1920s and even later, huge rabbit drives were held regularly where local farmers ganged up and killed every rabbit in site, often killing 1000 rabbits in a day or two and the women folk would prepare a huge feast (but no rabbit on the menu). And someone in NYC was paying up to $18.50 a pair?
Comment by bilbo — December 14, 2010 @ 1:07 am