Comments on: Device Shuts Off Radio Advertising; Tunes in Music http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/ Yesterday's tomorrow, today. Sun, 22 Nov 2009 01:28:09 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Direct Response Radio Advertising Expert http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-1062852 Direct Response Radio Advertising Expert Tue, 18 Nov 2008 20:17:18 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-1062852 What is so interesting is the fact that back in the 1930's, the line between content and commercials was so blurred. Think about how Arthur Godfrey, Lucille Ball, or any of those greats would transistion into live commercials. I wonder how that would have worked back then since there really wasn't this hard delineation between content and commercials like there is today. I'm sure we would have seen product placement at an earlier time in broadcast history. Judy Garland's Over The Rainbow might have had the line "way uppppp high...with Braniff Airlines" :) M. Bruce Abbott Creative Director/Partner Radio Lounge http://www.radioloungeusa.com What is so interesting is the fact that back in the 1930’s, the line between content and commercials was so blurred. Think about how Arthur Godfrey, Lucille Ball, or any of those greats would transistion into live commercials. I wonder how that would have worked back then since there really wasn’t this hard delineation between content and commercials like there is today. I’m sure we would have seen product placement at an earlier time in broadcast history. Judy Garland’s Over The Rainbow might have had the line “way uppppp high…with Braniff Airlines” :)

M. Bruce Abbott
Creative Director/Partner
Radio Lounge
http://www.radioloungeusa.com

]]> By: Mike http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-1057987 Mike Fri, 11 Jul 2008 01:54:42 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-1057987 Do radio stations still use tones to signal network and local breaks? Did they use them to automate at the time this article was written? Do radio stations still use tones to signal network and local breaks? Did they use them to automate at the time this article was written?

]]> By: jmyint http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-1046453 jmyint Sun, 10 Feb 2008 16:48:24 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-1046453 Radio "Commercial Killer" circuit schemes have been around almost since radio commercials. Most work by detecting the audio clipping in the signal. When the Audio signal 'clips' (exceeds the max amplitude of the circuit) the killer circuit shuts off the output. Generally there is like a three second delay before it can come back on. Radio “Commercial Killer” circuit schemes have been around almost since radio commercials. Most work by detecting the audio clipping in the signal. When the Audio signal ‘clips’ (exceeds the max amplitude of the circuit) the killer circuit shuts off the output. Generally there is like a three second delay before it can come back on.

]]> By: captain flummox http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-1046446 captain flummox Sun, 10 Feb 2008 15:25:19 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-1046446 If wonder if Dr. Kenrick was sued into oblivion in the same way media lawyers went after ReplayTV for their "commercial advance" feature. If wonder if Dr. Kenrick was sued into oblivion in the same way media lawyers went after ReplayTV for their “commercial advance” feature.

]]> By: nlpnt http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-632668 nlpnt Tue, 23 Oct 2007 01:15:35 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-632668 I don't mind manually hitting the mute button, but an automatic device to kick the radio or TV OUT of mute at the end of the commercials would be nice. I don’t mind manually hitting the mute button, but an automatic device to kick the radio or TV OUT of mute at the end of the commercials would be nice.

]]> By: Dee http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-631318 Dee Mon, 22 Oct 2007 16:17:10 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-631318 I want one ! I want one !

]]> By: mrchurchill109 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/comment-page-1/#comment-631236 mrchurchill109 Mon, 22 Oct 2007 15:48:43 +0000 http://blog.modernmechanix.com/2007/10/22/device-shuts-off-radio-advertising-tunes-in-music/#comment-631236 Actually, It's more or less doable. More than going after a certain frequency I'd be more inclined to believe it went after a certain average amplitude in the incoming signal - commercials would be "louder" than the typical programming, so it would sense that and off it went. I've seen similar circuits used for automatic level controls back in the Dark Ages...8) Alan Actually, It’s more or less doable. More than going after a certain frequency I’d be more inclined to believe it went after a certain average amplitude in the incoming signal – commercials would be “louder” than the typical programming, so it would sense that and off it went.

I’ve seen similar circuits used for automatic level controls back in the Dark Ages…8)

Alan

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