January, 2008 Monthly archive
Back-Seat Dial For Auto Radio (Nov, 1937)

Back-Seat Dial For Auto Radio

Back-seat control of automobile radios is made possible by a new device that fits all standard receivers. A conventional dial is mounted in the upholstery beside the rear seat of a car, and tunes the radio by means of a flexible shaft. The unit does not interfere with the regular dashboard control, and the two dials are synchronized so they always show the same station reading when either is turned.



Only its double keyboard, a row of stops above it, and an inconspicuous pipe at the rear reveal that the latest musical instrument for the home is an organ. In size and form it looks like a piano. But within the case are concealed 231 pipes that, it is claimed, equal in richness and variety of tone the effects produced by pipe organs of great size. The “baby” organ is designed especially for dwellings of moderate size. An average-sized living room offers adequate space for it.

Prevent a Cold with Alka-Seltzer (Mar, 1938)

This ad would probably be less effective if people realized that sodium acetyl salicylate is just aspirin.

Sneeze No. 1, The First Sign of a Cold


AT the first sign of a cold, just drop one or two Alka-Seltzer tablets into a glass of water. When they bubble up and dissolve, drink the crystal clear, pleasant-tasting solution. Its beneficial action starts immediately. Continue using Alka-Seltzer according to the directions for colds as explained in the direction sheet in every package of Alka-Seltzer.



The new medium played an important part in the recent presidential campaign. How did it compare with radio, newspapers and magazines as a source of information?

by Angus Campbell, Gerald Gurin and Warren E. Miller

THE PRESIDENTIAL campaign of 1952 was the first in which television played a major part. How much did this new medium influence the election? No one really knows, because no specific studies were made to measure the impact of TV on the thinking of the electorate. But we do know something about how television compared with the other media of information in bringing the campaign to the public, and what groups in the population were most exposed to, or affected by, the television campaign.

Sculptor Turns Lard into Pigs (Mar, 1939)

Sculptor Turns Lard into Pigs

With lard as his medium, a prominent Chicago sculptor, Charles Umlauf, recently executed one of his strangest commissions. The result of his labors was a piece of statuary from which a big pig and a little one grinned at visitors to an international livestock exhibition.

Repeating Flash Systems (Feb, 1947)

Repeating Flash Systems

Time-savers for photographers are the two lamps above, in which manually operated cranks replace spent bulbs with new ones, moving the reflectors out of the way as they do so. Once the fresh bulbs are in place, the reflectors return to position. The top lamp was invented by E. B. Nobel and A. W. Seitz, the lower one by John J. Malloy. Both devices use a series of bulbs with bayonet-type bases, and their discharge switches can be operated either by hand or by synchronizing apparatus.

Just what does this word Fascist mean, Henry? (Mar, 1938)

Everyone knows what a fascist is, right?

For those of you that don’t, the fine folks at Sadly No! have found a perfect definition from the ridiculous Jonah Goldberg:
“the quintessential liberal fascist isn’t an SS storm trooper; it is a female grade-school teacher with an education degree from Brown or Swarthmore,”

Just what does this word Fascist mean, Henry?

“It comes from Fasces, a bundle of rods and an ax that you see on this dime. Our New Merriam-Webster gives this interesting story about Fasces:”

“IN ANCIENT ROME this bundle of rods surrounding an ax was carried before a magistrate as his badge of authority. It symbolized his power to enforce the law through flogging or beheading. In Fascist Italy, the Fasces now stands for the unification of all the nation’s forces into a single powerful authority.”

WHEN you read in the news about the Nine-Power Treaty, you can turn to the New Merriam-Webster for quick, accurate facts about what it means for China.

Shadowgraph Aids Judges (Nov, 1939)

Shadowgraph Aids Judges
WITH scores of beauteous contenders entered in the contest conducted to select the official Miss California during the Venice, Calif., Mardi Gras, a shadowgraph was devised to aid in judging entrants. Measurement lines were marked on a big sheet of plate glass, and when an entrant stepped into the frame, the judges were able to tell her measurements at a glance.

Whacks on Head Test Helmet (Mar, 1954)

I guess it’s better then being a jock tester.

Whacks on Head Test Helmet

Sledge-hammer blows are dealt this man by a 13-pound pendulum to find out how much protection a helmet gives a pilot or football player. Instruments measure force of the blows. Result: better-built helmets.

MAN vs. RAT (Feb, 1938)


…Experts Hunt Down a Brazen Thief, Vandal, and Killer

By E. W. Murtfeldt

AS DUSK settled over New York City, one evening not long ago, the second largest power plant in the world suddenly broke down and plunged a huge area into darkness. Crowded subway trains stalled in black tunnels. Elevators stopped, movies faded from the screen, traffic lights blinked out, surgeons desperately completed delicate operations by flickering candlelight. A paralyzed, helpless city groped in darkness.