Radio Buyers Dictate New Designs (Jun, 1934)

Radio Buyers Dictate New Designs

DETERMINED to eliminate all guesswork, radio manufacturers recently conducted an intensive survey to determine exactly which cabinet designs and mechanical features most appealed to prospective radio
buyers.

Trained investigators recorded thousands of preferences in cities large and small from coast to coast. Out of this mass of statistical data, radio engineers were able, for the first time, to tabulate the likes and dislikes of the American radio audience. The immediate result was a radical change in cabinet design, harmonizing with all styles and periods of furniture. In keeping with the outward refinements, engineers designed new tubes, perfected remote control devices, eliminated aerials, built new speakers and made short wave reception possible in every home.