May 31, 2008

SCIENTIFIC TOY AIDS ADVERTISING STUNT (Jul, 1931)

Filed under: Advertisements — @ 5:08 pm
Source: Popular Science ( More articles from this issue )
Issue: Jul, 1931
| Buy on Ebay

SCIENTIFIC TOY AIDS ADVERTISING STUNT

A plaything of high school science classes, the “Newton color disk,” inspired a Beaumont, Texas, man to invent a new advertising device. Thousands of color combinations appear and vanish on a whirling, motor-driven disk, across which moves an endless belt spotted with colors. At intervals an advertisement, a package of cigarettes, a picture of a girl, or words appears in a hole at the disk’s center.

2 Comments »

  1. Benham’s top.

    I painted half of the takeup reel of my reel to reel recorder
    black and when rewinding I did perceive a royal blue.

    Nice animation:
    http://www.michaelbach.de/ot/col_benham/index.html

    Comment by jayessell — June 1, 2008 @ 12:00 pm

  2. Many years ago there was one of these in Disneyland. You could vary the speed and see the colors.

    Comment by Slim — June 2, 2008 @ 9:33 am

RSS feed for comments on this post.

Leave a comment

Popular Posts

Recently Last 7 Days
Last 30 Days Last Year

46 queries. 0.634 seconds.