August 7, 2008

Keep Sunny Summer Health – Drink Schlitz All Winter (Dec, 1936)

Filed under: Advertisements — @ 1:11 am
Source: American Magazine ( More articles from this issue )
Issue: Dec, 1936
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Keep Sunny Summer Health – Drink Schlitz All Winter

TO help retain the peak of sunny summer health—to help maintain rugged resistance to winter colds and sickness— drink Schlitz, with Sunshine Vitamin D.

As the summer sun heads south; as days grow shorter and stormier—we get less and less of sunshine’s benefits. Likewise, our ordinary foods are lacking in Sunshine Vitamin D, so essential to robust vitality.

Schlitz, with Sunshine Vitamin D *, gives you the sunny source of health you need the whole year around. Beer is good for you— but Schlitz, with Sunshine Vitamin D, is extra good for you. It has all the old-time Schlitz Flavor and Bouquet brewed to mellow ripe perfection under Precise Enzyme Control, with new health benefits . . . and at no increase in price.

Drink Schlitz regularly—every day — for health with enjoyment. Jos. Schlitz Brewing Company, Milwaukee, Wisconsin.

*Each 12-ounce bottle or can of SCHLITZ contains 100 U. 5. P. XL Units of Sunshine Vitamin D. SCHLITZ brewer’s yeast contains pro-vitamin D which is activated directly by the ultra-violet rays of the sun to form Vitamin D. (Protected by U. S. Letters Patent.) Schlitz WITH SUNSHINE VITAMIN-D The Beer That Made Milwaukee Famous

7 Comments »

  1. That was pitcher Milt Famey’s beer! You know, the beer that made Milt Famey walk us . . . .

    Comment by Don — August 7, 2008 @ 10:44 am

  2. I wonder if all beer contains Sunshine Vitamin D, or was Schlitz adding something. Also, I notice in the comment that pro-vitamin D only forms Vitamin D when activated by UV rays. Wouldn’t that negate it’s benefits during the winter? I think someone in advertising was being very creative.

    Slim

    Comment by slim — August 7, 2008 @ 6:26 pm

  3. Good timing, since the Schlitz brand is just now being returned to the market place after many years of absence.

    Comment by Eliyahu — August 8, 2008 @ 6:44 am

  4. This is sound medical advice that I follow without fail.

    Comment by Michael Patrick — August 8, 2008 @ 8:59 am

  5. Other beers are made, but Schlitz happens.

    Comment by nlpnt — August 8, 2008 @ 6:44 pm

  6. Like all things good for you, beer is an acquired taste!

    Comment by Suzanne — August 12, 2008 @ 1:24 pm

  7. My doctor says I don’t have rickets any more but now I have cirrhosis!

    Comment by Wade George — August 16, 2008 @ 3:22 pm

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