October 21, 2008

naval fire-control… AND FORD INSTRUMENT COMPANY (Mar, 1955)

Filed under: Advertisements, War — @ 11:17 am
Source: Scientific American ( More articles from this issue )
Issue: Mar, 1955
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These ads for Ford Instruments are so weird. They are all for military components and they all use puppets… Could you imagine Boeing using Miss Piggy in an ad for cruise missiles?

naval fire-control… AND FORD INSTRUMENT COMPANY

Firing at a target many miles away from a pitching and rolling ship, steaming at full speed, requires rapid, complicated computations. Special computers and drives must do this job.

Throughout the past forty years, engineers of Ford Instrument Company have been specialists in this field — from their design of the earliest Rangekeeper in World War I to the latest great Naval electro-mechanical-electronic computers. As in their missile and aircraft instruments, their nuclear controls and weapon systems, the criteria of dependability and precision are the characteristics of Ford designed and manufactured computers and controls.

Ever since 1915, when Hannibal C. Ford built the first gunfire computers for the U. S. Navy, Ford Instrument Company has been a leader in applying the science of automatic control to American defense and peacetime industry. For more information, write for free illustrated brochure.

FORD INSTRUMENT COMPANY
DIVISION OF THE SPERRY CORPORATION
31-10 Thomson Ave., Long Island City 1, N. Y.

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5 Comments »

  1. Putting smiling teddy bears with a deadly weapon system seems a little creepy.

    Comment by Myles — October 21, 2008 @ 11:33 am

  2. Miss Piggy?? Have you seen how she gets?

    Comment by Christopher — October 21, 2008 @ 12:57 pm

  3. Miss Piggy would be better for an airline – as a picky passenger – than an airframe manufacturer. And that other Ford company used the Peanuts gang in the early 60s. (Would *you* buy a Ford Fairlane from a beagle?)

    I think this one seems to be mocking the point of view that it’s child’s play to aim a weapon from a pitching and rolling ship.

    Comment by Toronto — October 21, 2008 @ 3:49 pm

  4. For some reason I really like this.

    Comment by Torgo — October 21, 2008 @ 11:43 pm

  5. I’d pay money to see Miss Piggy do a commercial for PMS medication.

    Comment by John M. Hanna — October 22, 2008 @ 10:46 pm

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