“Its not how long you make it…” (Oct, 1967)
Presented without comment.
NEW WINSTON SUPER KINGS
“Its not how long you make it…
“It’s how you make it long!”
We make our long cigarette with an extra measure of that famous good taste that has made Winston America’s largest-selling cigarette! Buy a pack today.
I read a book called “Subliminal Seduction” that discussed the sexual symbolism used to sell products such as cigarettes that had no practical purpose, but had a conveniently phallic shape.
It’s not like the ad writer did this by accident.
Comment by Repack Rider — January 23, 2009 @ 12:53 am
Subliminal Seduction was mainly Wilson Brian Key having a dirty mind.
This was not subliminal, and I doubt more than a handful of readers wouldn’t have “got it”. In 1967?
Comment by Charlene — January 23, 2009 @ 5:38 pm
Wait – they’re NOT selling tandem bicycles there?
Hmm – dual sloping top bars so lousy triangulation, a single bake cable implying a coaster brake in back and a single speed. Yup, it DOES matter how you make it long.
Comment by Toronto — January 23, 2009 @ 5:46 pm
This isn’t the only 1960s ad based on a sexual double-entendre that strikes people as in bad taste in our more permissive age. (Perhaps, because society is more permissive now, we take these things more literally.) Remember the Polaroid Swinger camera and the TV ad (“the Swinger says Yes”)?
Comment by mc — January 24, 2009 @ 11:15 am
This one is way, way, way dirtier:
http://www.flickr.com/photos/4.....205397524/
Comment by Charlie — January 24, 2009 @ 11:47 am
Perhaps they might want to reuse this ad for those “manhood enlarger” ads on television?
Comment by Eliyahu — January 24, 2009 @ 8:53 pm
look you clowns ..it’s quite obvious who that is..it;s smiling Bob’s grandfather
Comment by fred — January 25, 2009 @ 10:28 pm
Sometimes a cigarette is just a cigarette
Comment by Stephen Edwards — January 26, 2009 @ 1:18 am