No other deodorant now asks women to Shave First! (Sep, 1953)
Filed under: Advertisements — @ 10:48 pm
Source: Cosmopolitan ( More articles from this issue )
Issue: Sep, 1953
| Buy on Ebay
Source: Cosmopolitan ( More articles from this issue )
Issue: Sep, 1953
| Buy on Ebay
No other deodorant now asks women to Shave First!
Actual skin tests prove YODORA SO “KIND” TO SENSITIVE SKIN we can make this bold statement
FIRST . . . shave under arms. (For faultless grooming — ask your druggist for Yodora shaving booklet.)
THEN . . . apply Yodora immediately with complete confidence*
We guarantee Yodora soothing to apply after shaving . . . gives day-long protection . . . won’t harm finest fabrics, or your money back.
*If you suffer from skin irritations due to allergies or functional disorders, see your doctor.
YODORA – A McKesson & Robbins Product
Even in the 70s, some antiperspirants couldn’t be applied after shaving – they’d cause skin problems I don’t even want to get into here, in case someone’s eating.
Comment by Charlene — January 31, 2009 @ 11:30 pm
Looks more like she’s giving herself a breast exam than applying cream deodorant.
I’d love to see the “how to shave your underarms” BOOKLET, though.
Comment by katey — February 1, 2009 @ 2:07 am
That just might be the only deodorant advertisement ever hung up in a garage with pride.
Comment by Toronto — February 1, 2009 @ 3:42 am
Is this one of those “GEM girlie photos” from the article below?
Comment by Mike — February 1, 2009 @ 12:03 pm
Yodora…sounds like a Japanese email program.
Comment by Rick Auricchio — February 1, 2009 @ 3:32 pm
Yodora: First, shave you must.
Comment by StanFlouride — February 1, 2009 @ 7:16 pm
You guys crack me up. This is the wittiest place I visit on the web. Of course I hang out on some pretty lame sites….
Comment by Scott B. — February 1, 2009 @ 7:41 pm
Of course, you’d have to be an utter boob not to keep abreast of the latest deodorants…
Comment by Alan J. Richer — February 2, 2009 @ 5:17 pm