Comments on: No other deodorant now asks women to Shave First! (Sep, 1953)

By: B. Drake

B. Drake — Tue, 27 Apr 2010 20:42:33 +0000

I’ve been tracking these ads for a while for my thesis. The nursing Yodora advertisements are great. For example, from the American Journal of Nursing, August 1943 pg. 29:
Nora knows no idle hour / All day long she craves a shower / “The rush today was something hideous / How’s a nurse to stay fastidious?” / “The dream deodorant you seek / is called Yodora – it’s unique!” / Now roses, pink and other flora / Are no more sweet and fresh than Nora.

The cartoons that go along with this ad just make it that much better.

By: Alan J. Richer

Alan J. Richer — Mon, 02 Feb 2009 21:17:58 +0000

Of course, you’d have to be an utter boob not to keep abreast of the latest deodorants…

By: Scott B.

Scott B. — Sun, 01 Feb 2009 23:41:57 +0000

You guys crack me up. This is the wittiest place I visit on the web. Of course I hang out on some pretty lame sites….

By: StanFlouride

StanFlouride — Sun, 01 Feb 2009 23:16:50 +0000

Yodora: First, shave you must.

By: Rick Auricchio

Rick Auricchio — Sun, 01 Feb 2009 19:32:08 +0000

Yodora…sounds like a Japanese email program.

By: Mike

Mike — Sun, 01 Feb 2009 16:03:47 +0000

Is this one of those “GEM girlie photos” from the article below?

By: Toronto

Toronto — Sun, 01 Feb 2009 07:42:01 +0000

That just might be the only deodorant advertisement ever hung up in a garage with pride.

By: katey

katey — Sun, 01 Feb 2009 06:07:40 +0000

Looks more like she’s giving herself a breast exam than applying cream deodorant.

I’d love to see the “how to shave your underarms” BOOKLET, though.

By: Charlene

Charlene — Sun, 01 Feb 2009 03:30:10 +0000

Even in the 70s, some antiperspirants couldn’t be applied after shaving – they’d cause skin problems I don’t even want to get into here, in case someone’s eating.