KEEP YOUR BABY “SOCIALLY ACCEPTABLE”* (Jun, 1954)
What is the asterisk in the title all about?
KEEP YOUR BABY “SOCIALLY ACCEPTABLE”* IN PLAYTEX BABY PANTS
See how the Baby-in-Motion picture (on top) proves that Playtex Pants —and only Playtex Pants —can shield baby with such complete comfort and provide such practical and gentle protection. Stitchless, seamless, longer lasting. Washes in seconds. No wonder more mothers buy Playtex than any other make!
International Latex Corp’n, PLAYTEX PARK, Dover Del. In Canada: Playtex Ltd., Arnprior, Ontario



Looks like the asterisk refers to the “T.M. 1954″….
Comment by katey — February 5, 2009 @ 12:03 am
They trademarked “socially acceptable”? That’s quite the wonderful slogan.
Comment by Charlie — February 5, 2009 @ 12:11 am
Ah, that creamy, non-allergenic latex!
Comment by Charlene — February 5, 2009 @ 7:39 am
I say, Gertrude, that baby of yours is simply not socially acceptable! Please cover it up with a bag or something. My word!
Comment by Gregly — February 5, 2009 @ 11:53 am
And when it “stretches to 4 times its size” it is Extra-Creamy…
Comment by Tim — February 5, 2009 @ 12:57 pm
Somehow I remember Rodney Dangerfield: “We did all we could, ma’am, but the kid lived.”
Cheers — MrG / http://www.vectorsite.net/gblog.html
Comment by MrG — February 5, 2009 @ 2:31 pm