Three-Dimensional Showman
Here’s Charles McArthur, the man who’s responsible for an entirely novel idea in display advertising— “signs that live.”
By Roland Cueva
IN New York’s Grand Central Terminal a good-looking, gray-haired man stared intently at a big advertising sign on the station wall. The bright-colored sign was not flat like a poster, but had three-dimensional depth and was set in a frame like a marionette show. Read the rest of this entry »
Coffee Pot on Truck Sings, Speaks
A HUGE coffee pot mounted on an advertising car of a Berlin coffee retailer sings and blares forth the qualities of a certain brand of coffee.
A microphone, amplier, and loudspeaker inside the pot make it possible to broadcast music or speech as the odd car moves through the streets. The lid of the pot raises when the loudspeaker is used.
The car has attracted a great deal of attention on the streets of Berlin, and has boosted coffee sales.
DOLLS Become ACTORS
DOLLS may replace drawings as actors in animated cartoon movies if the idea developed by three Italian brothers proves successful. The present way of making such films, the best example of which is Walt Disney’s Snow White And The Seven Dwarfs, is to shoot thousands of drawings separately and then piece them together so that the subjects appear to move when projected. Read the rest of this entry »
YOUR business will benefit with NCR Data Processing!
Regardless of the type or size of your business, you will benefit from the efficiencies of National Data Processing. From one or more of NCR’s original entry products—accounting machines, cash registers, listing, window posting and receipting systems—you can get just the input media of your need and choice. This may be punched paper tape or punched cards.
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Goat’s Milk Fudge
WHEN E. D. DeWitt retired to Florida in 1948, he had “no intention of going into business. He liked goat’s milk so he bought three Nubian nannies. One day, just for the heckuvit, he made some fudge from the milk. It tasted good, so he put up a sign, advertising it. Now tourists buy it up as fast as he makes it.
THEIR Brains Can Make YOU Rich
You can turn that idea of yours into dollars with the aid of private research laboratories.
By Lester David
THE MAN in the chair watched the barber come away from the electric lathering machine with a fistful of creamy stuff. He had watched this process dozens of times while he was being shaved or getting a haircut. It was just a gadget which makes lather and you can see it in any barber shop in the country.
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WORLD’S LARGEST WHIRLYBIRD
THE world’s largest transport helicopter and America’s first twin-engined tandem whirlybird transport is the Piasecki YH-16. An important feature of its tandem design is that cargo can be loaded quickly without too much regard for weight balance. The craft’s rotors are connected by a shaft to permit single engine operation and its all-metal blades, 82 feet in diameter, are the biggest shaft-driven rotors in existence at the present time.
Science Finds Amazing New Uses for Sound
by DR. SERGIUS P. GRACE
Assistant to Vice President, Bell Telephone Laboratories As told to J. EARLE MILLER Thanks to astounding discoveries made recently in the field of sound, you will soon be able to talk around the world, deaf mutes will hear, and communication in battle areas will be revolutionized. The amazing inventions which make such feats possible are described in this article.
IN A recent lecture on the new marvels being developed in the Bell Laboratories I placed my finger against the ear of one of the members of the audience, and he “heard” music and speech, though not a sound was audible on the stage.
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COMPUTERS: THEIR SCOPE TODAY
ARTICLE BY ERNEST HAVEMANN
AT THE Massachusetts Institute of Technology there sits a giant computer, its lights constantly blinking and its dials endlessly churning out new numbers, on which some unknown technician has fastened one of the buttons now so popular among the hippie set. The button reads:
I AM A HUMAN BEING.
DO NOT FOLD, SPINDLE OR MUTILATENewcomers to the laboratory spot the button, move in for a closer look and nod—yet seldom smile. To most people who deal with computers, the button seems not funny, not ridiculous, not cynical but oddly appropriate.
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Feel Neglected?
Do you feel shy, left alone… pushed aside by that “other woman” who seems to be the center of attraction … and favored by that special man? Are you doing everything In your power to help yourself? Use the right perfume for the “occasion”. The right perfume can be your “SECRET VOICE” and the means of getting that which you , want most. Read the rest of this entry »
Easter-Egg Zoo
BERTHE MARCHAND used her ingenuity. Needing something original for the Easter table—something for the children to admire—she hit on the idea of making an entire zoo of animals, using colored Easter eggs and other odd bits of material easily obtained for a few cents at any stationer’s.
Why don’t you do the same? It just takes patience, nimble fingers, and extreme care in handling the eggs— which can be dropped only once.
(Maybe you’d better boil them.)
Handy Lighter Built in Cane
ONE of the novel and striking features of the recent British industries exhibition was a walking stick equipped with a gasoline lighter for the convenience of smokers. The lighter is built into the handle of the cane, as photo below shows, and is brought into action by pressure on a small button. Such a device proves a great boon, for it saves considerable fussing around for a lighter or a match. The device is filled with gas from a small opening beneath the cover.
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