New Advertising Medium Displays Real Goods (Feb, 1929)
Filed under: Advertisements — @ 11:17 pm
Source: Modern Mechanix ( More articles from this issue )
Issue: Feb, 1929
| Buy on Ebay
Source: Modern Mechanix ( More articles from this issue )
Issue: Feb, 1929
| Buy on Ebay
New Advertising Medium Displays Real Goods
LOS ANGELES is the home of many unique advertising attractions. One of its more enterprising concerns conceived the idea of a sign board that would be an architectural beauty. It was to take the form of a picture frame with the subject acting as the picture. A large wood frame was erected, plate glass fitted and the sign was ready.
A beautiful roadster was placed on the platform behind the window. The backdrop was painted so as to give the car a proper setting, the colored lights were adjusted and the picture was completed. The new picture-sign board has been declared the acme of out-door advertising.
Wow, they came up with the idea of displaying the actual product!
Comment by Mike — August 21, 2009 @ 9:04 am
Wonder how long before they realized they needed security!
Comment by Rick Auricchio — August 21, 2009 @ 1:15 pm
Up to that point I guess there was no other way to combine an automobile, a glass panel, and a backdrop as a display, you know, like a dealership window or something.
Looks like a Pierce Arrow roadster, very cool.
Comment by Neil Russell — August 21, 2009 @ 3:35 pm
Strangely, they use the same idea to advertise the ‘product’ in Amsterdam brothels too…
Comment by Richard — August 23, 2009 @ 5:53 pm
And in Brussels, Belgium as well.
Comment by Firebrand38 — August 23, 2009 @ 9:11 pm