It is hysterical that one of the people to make sunbathing more acceptable for women was Joan Crawford. She was more masculine than most of her leading men. Do not get mad at me, the studio acknowledged the problem and had to fight with her to get her to work with people she would not out brute, like Jack Palance, who she did not want to work with because he was unknown.

It is nice that the acceptable shape for women rounded out when people could afford food more. lol

Now where is the article about how men should look?

addie B)

In the 20s and early 30s, women were supposed to be as thin, unmuscled, and delicate and narrow (not fit, narrow) as humanly possible. They were also supposed to avoid any activity that could make them seem coarse or mannish, such as physical exercise. Large-breasted women would do anything they could to make their breasts look smaller, from starvation diets to tight corsets, because large breasts were thought of even by men as dowdy and almost cowlike. Smoking wasn’t seen as coarse or mannish, however – it was seen as trendy and daring, so many young women smoked heavily to keep their weight down.

During the Depression, however, extreme thinness, small breasts, narrow hips, and straight hair became associated with poor diet and poverty. Hence the rise of the “healthy” silhouette – breasts and hips and curly or wavy hair. Exercise suddenly became popular as well, and women who enjoyed exercise weren’t assumed to be lesbians as had been the case in the 1920s.

As for tanning, that came into style in the late 1920s along with heavy smoking. Both were popularized by Coco Chanel.