July 30, 2010

Jantzen Lastex-powered figure-control swim suits (Jun, 1949)

Filed under: Advertisements — @ 12:27 am
Source: Life ( More articles from this issue )
Issue: Jun, 1949
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Jantzen Lastex-powered figure-control swim suits

there’s something about a Jantzen!

…there’s something about a Jantzen that’s bound to make you look wonderful, to make you feel wonderful, to inspire romantic ideas about you…and that “something” is genius. Genius is involved in the exclusive Lastex-powered fabrics that remodel your body along young graceful lines. Genius is involved in the efficient Jantzen girdle control and the effective bra-lift present in every girl’s suit…the flawless fit, trim athletic lines of men’s trunks. “Amourette”, girl’s suit, has a tricky slimming panel, comes in Jantzen Lastex-powered two-way-stretch pique, five glorious colors plus all-white, all-black, black with white panel, Rio red with white panel 11.95. “Militaire” the man’s trunks, Jantzen Lastex-powered sharkskin in seven smart color routines 4.95. Other Jantzen women’s suits 8.95 to 17.95… men’s trunks 3.95 to 6.95… at most stores.

8 Comments »

  1. “to inspire romantic ideas about you” is definitely the best euphemism I’ve heard all day.

    Comment by Stephen Edwards — July 30, 2010 @ 12:56 am

  2. Have you been watching Mad Men?

    Don had a bit of a problem with the Jantzen account this past week.

    Coincidence… or genius?

    Comment by woid — July 30, 2010 @ 2:23 am

  3. She’d probably be happier about it if he was actually looking at her and not vaguely off-camera.

    He might be looking for the SPCA, given that his dog is smoking a pipe.

    Comment by Charlene — July 30, 2010 @ 5:02 am

  4. That’s true– he doesn’t seem to have his full attention on her. Perhaps he only likes fellows.

    Comment by Kosher Ham — July 30, 2010 @ 10:39 am

  5. Apparently Pete Hawley was something of a widely known pin-up artist:

    http://www.google.com/images?q=pete+hawley
    http://www.google.com/search?q=pete+hawley

    Comment by Andrew L. Ayers — July 30, 2010 @ 12:49 pm

  6. It’s the dog with the pipe that really makes this work.

    Comment by Johnny Q — July 31, 2010 @ 7:14 am

  7. No, no, the guy’s suddenly got a toothache. That’s why he isn’t thinking of romance.

    Comment by Rick Auricchio — July 31, 2010 @ 9:02 am

  8. Given the artwork, I don’t think ol’ Ken there is feeling romantic about anyone.

    Comment by Charlene — August 2, 2010 @ 10:07 am

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