Jantzen Lastex-powered figure-control swim suits (Jun, 1949)
Jantzen Lastex-powered figure-control swim suits
there’s something about a Jantzen!
…there’s something about a Jantzen that’s bound to make you look wonderful, to make you feel wonderful, to inspire romantic ideas about you…and that “something” is genius. Genius is involved in the exclusive Lastex-powered fabrics that remodel your body along young graceful lines. Genius is involved in the efficient Jantzen girdle control and the effective bra-lift present in every girl’s suit…the flawless fit, trim athletic lines of men’s trunks. “Amourette”, girl’s suit, has a tricky slimming panel, comes in Jantzen Lastex-powered two-way-stretch pique, five glorious colors plus all-white, all-black, black with white panel, Rio red with white panel 11.95. “Militaire” the man’s trunks, Jantzen Lastex-powered sharkskin in seven smart color routines 4.95. Other Jantzen women’s suits 8.95 to 17.95… men’s trunks 3.95 to 6.95… at most stores.



“to inspire romantic ideas about you” is definitely the best euphemism I’ve heard all day.
Comment by Stephen Edwards — July 30, 2010 @ 12:56 am
Have you been watching Mad Men?
Don had a bit of a problem with the Jantzen account this past week.
Coincidence… or genius?
Comment by woid — July 30, 2010 @ 2:23 am
She’d probably be happier about it if he was actually looking at her and not vaguely off-camera.
He might be looking for the SPCA, given that his dog is smoking a pipe.
Comment by Charlene — July 30, 2010 @ 5:02 am
That’s true– he doesn’t seem to have his full attention on her. Perhaps he only likes fellows.
Comment by Kosher Ham — July 30, 2010 @ 10:39 am
Apparently Pete Hawley was something of a widely known pin-up artist:
http://www.google.com/images?q=pete+hawley
http://www.google.com/search?q=pete+hawley
Comment by Andrew L. Ayers — July 30, 2010 @ 12:49 pm
It’s the dog with the pipe that really makes this work.
Comment by Johnny Q — July 31, 2010 @ 7:14 am
No, no, the guy’s suddenly got a toothache. That’s why he isn’t thinking of romance.
Comment by Rick Auricchio — July 31, 2010 @ 9:02 am
Given the artwork, I don’t think ol’ Ken there is feeling romantic about anyone.
Comment by Charlene — August 2, 2010 @ 10:07 am