That’s pretty brutal.

Do Your Friends Feel Sorry for Your Wife?

Like it or not, your friends and neighbors size you up by what you EARN —judged by your home and family. Why not surprise them by making good in a big way? Tell them nothing, but on the quiet fit yourself for a bigger place!

ONLY a woman knows how much a wife can suffer when her husband fails to “make the grade”— When she dreads to meet her old school friends—when she skimps on her own appearance “so John can make a good showing at the office”—when she can’t give her children things as good as the other children have, and they ask her why. Read the rest of this entry »

view additional pages

Radio Makers Find New Uses for Sets

No longer is radio confined to furnishing parlor entertainment. Manufacturers have found numerous new uses for radio sets which promise to make them an even more important part of our everyday life.

RADIO, which most of us are accustomed to think of as a means of parlor entertainment, is rapidly being applied in novel ways as manufacturers seek for new methods of using sets. Read the rest of this entry »

view additional pages

Does Your Future Lie in Architecture?

Advantage of architecture as a profession is primarily that it is creative work and permits exercise of imagination and requires a broad and accurate knowledge of many things in designing buildings to meet requirements.

By F. M. MANN

Professor of Architecture, University of Minnesota Fifth of a series to help you in choosing a vocation. Read the rest of this entry »

view additional pages

Is Man Doomed by The Machine Age?

With thousands of men unemployed, many of them because machines have forced them out of their jobs, the old cry that man has created a Machine Age which will destroy him has been taken up again. Which is the true picture—is the Machine a destructive monster, or a means to leisure and wealth? Is our civilization doomed to destruction because of our dependence on machines? Read the opinions of eminent scientists and industrial leaders in this article.
Read the rest of this entry »

The DC-8, now in flight, will carry you to new heights of luxurious air travel

DC-8 introduces you to Her Serene Highness – the Stratosphere Beneath the wings of the DC-8, the world falls swiftly below. The sky turns from blue to purple, and as you reach new heights, there conies over you a feeling of serenity never known to you before. Read the rest of this entry »

Old Phone Holds Unusual Record

THE tiny town of Bay, California, holds the distinction of having the furthest west telephone exchange in America. The old-fashioned switchboard is stationed in the general store, and tended by the storekeeper, Mrs. Z. E. Robertson.

Eastport, Maine, brags of being furthest east. The town fathers of Bay are going to change the name of their hamlet to Westport, and take their place in the hall of fame. Read the rest of this entry »

I wonder how many other companies in U.S. history have had to write a “We’re being split up by the U.S. government, but here’s why it’s a good thing” ad? I would guess maybe Standard Oil or U.S. Steel, but I’ve never seen one.

view additional pages

If it’s the best telecommunications system on earth, why on earth change it?

If you’ve ever tried to make a telephone call anyplace else on earth, you know what you’ve got in America. The best telecommunications system in the world.

But now you’ve heard the Bell System is on the verge of major changes. Changes in how we’re organized. Changes in the way you can choose to do business with us. Read the rest of this entry »

Glenn Curtiss Designs Fast Aero Car for Air-Rail Services

GLENN CURTISS, pioneer pilot and seaplane builder, is the designer of the new aero car which he introduced in Florida. A fleet of these aero cars has been placed in service by the Transcontinental Air Transport at their various fields and terminals for the air-rail service between New York and Los Angeles. Read the rest of this entry »

view additional pages

PROBING the 5ECRETS of HYPNOTISM

An article which reveals uses of mystic powers

CENTURIES old, yet still veiled in the J semi-blackness of ignorance, hypnotism again looms over the horizon as an important science in the lives of men. Medical men are again turning to it as a substitute for anesthetics; super criminals have employed it in perpetrating daring robberies: the police have successfully used the mystic sleep in securing important confessions; science has found in it a remedy for mental and nervous diseases hitherto deemed incurable. The future holds even greater possibilities for the wise usage of hypnotism and the hypnoid sleep. Read the rest of this entry »