For women with more exciting things to do than scrub floors (Sep, 1967)
Uh…
For women with more exciting things to do than scrub floors:
ONE-STEP FLOOR CARE
It cleans and waxes at the same time!
New-formula One-Step combines ammonia and detergents for extra cleaning power . . . plus tough wax for a bright, long-lasting shine. Cuts your work in half, saves you time!
By the maker of Armstrong FLOORS



I think she’s meant to be a lion tamer.
Although being the late 60′s I’m sure the visual double-entendre was intentional.
Comment by SpaceHobo — February 7, 2011 @ 2:15 am
The girl is wearing riding clothes; riding boots, breeches, show coat, and bowler. But the whip looks like a Stock Whip
Comment by JMyint — February 7, 2011 @ 8:48 am
I’d bet a dollar she doesn’t own a horse or a lion.
Comment by LightningRose — February 7, 2011 @ 11:49 am
Yeah, without the whip, life would be rather dull…….
Comment by Kosher Ham — February 7, 2011 @ 2:32 pm
She’s wearing full fox hunting riding dress – the whip is a hunting whip, the hook handle is for holding gates or similar, while the long lash can be used to guide the hounds or used as a lead rope for a riderless horse. Nowadays the bowler hat would not usually be seen outside of a hunter show class at a horse show. Of course, the innuendo about riding and whips etc is the whole point
Comment by Wandering Pony — February 7, 2011 @ 3:48 pm
Wandering Pony: Give the man a cigar
Comment by Firebrand38 — February 7, 2011 @ 4:27 pm
“… and no tongue marks in the corners this time!”
Comment by Toronto — February 8, 2011 @ 11:26 am
Thanks for the info on the whip Wandering Pony. I couldn’t place it.
Comment by JMyint — February 8, 2011 @ 11:33 am
Wandering Pony: Same here, I thought it was a coach whip (by the length) but couldn’t figure out the handle. Good work!
Comment by Firebrand38 — February 8, 2011 @ 11:47 am
I find it interesting that the floor is blood-red in color.
Comment by Michael, N5RLR — February 9, 2011 @ 6:49 pm
My Armstrong floor is ready, are you?
Comment by Sailor Ford — February 11, 2011 @ 12:56 pm
You may call me Mistress Armstrong.
Comment by martha — February 11, 2011 @ 12:58 pm
Floor, I guess you could call it that, I prefer to call my work surface
Comment by brigid — February 11, 2011 @ 12:59 pm
“Really Darling…. How else do you get a floor to a hard shine?”
Comment by Brooke Mauzy — February 11, 2011 @ 1:01 pm
“I demand that my floor shine like my boots!”
Comment by Brooke Mauzy — February 11, 2011 @ 1:02 pm
Enough! My god, its like open microphone night at the comedy club!
Comment by John — February 11, 2011 @ 2:50 pm