I’m sure someone told the ad agency to make the bread seem “modern” and “scientific” and in the fifties and sixties, that meant “put a rocket in it.” If you want to read a brilliant account of how the space race came to pervade advertising of the time, check out Megan Prellinger’s book Another Science Fiction: Advertising the Space Race 1957-1962
. I really enjoyed it.
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I wonder what he’d have thought of Watson.
How Smart are Computers?
BY J. R. PIERCE
ACCORDING TO DOCTOR PIERCE: “The chief charm of the computer comes from the mental skill, agility and insight which men called programmers exercise in causing it to solve difficult and fascinating problems. ”
“Though faster, computers are less versatile than human beings, because they are formed of fewer parts. ”
“The principal limiting factor of the computer is human direction in the form of a program which will guide the machine in a given task.”
When I leave my office to confer with the mathematicians at the Bell Labs, I walk along a corridor with a long glass window on the right-hand wall. Through the window I look into a room about ninety feet long and forty feet wide. There I see a digital computer.
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