March 14, 2011

Next – 100-Story Buildings (Apr, 1931)

Next – 100-Story Buildings

by BEVERLY BARNES

Buildings rising two hundred stories into the air are now within the realm of possibility, but with the present limitations they would be mere towers housing elevator shafts. Ingenious methods of vertical transportation, such as placing two elevators in one shaft as described below, may make the sky the limit.

HUNDRED story buildings, dwarfing the 88 story Empire State building, now rising on the site of the old Waldorf-Astoria Hotel, are visioned as a reality in the near future by business men of New York.
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“Golden Flavor” (May, 1954)

Filed under: Advertisements — @ 6:48 am
Source: Life ( More articles from this issue )
Issue: May, 1954
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Where do you think they make this beer? Minnesota or something?

“Golden Flavor”
makes Milwaukee’s finest beer even finer!

MILWAUKEE – Blatz Beer – Brewed in Milwaukee!

First in Milwaukee!
Finest in Milwaukee!

March 11, 2011

BUT IS IT PROPER? (May, 1963)

“but if you’re a smart shemale you’ll concentrate on your partner.”

This word, I do no think it means what you think it means.

BUT IS IT PROPER?

GUYS AND GALS will always have gripes about each other, still the delicate art of dating survives. Singer Mike Clifford and dancer Ginny Shepard agreed to help illustrate some of the more common gripes, ones with which they’re familiar. Ginny is 19, a ballet student since she was five, a native of Connecticut who shares a Manhattan apartment with another dancer and dreams of doing her first Broadway show. Mike’s 19, a native of Los Angeles; he’s 5’11″ tall, has light brown hair and hazel eyes, is a bug on cars (drives a yellow Lark convertible) and records for Columbia. Read the rest of this entry »

Operation Thinking Cap (Dec, 1954)

Operation Thinking Cap

It takes more than a slide rule alone, these days, to perform the computations necessary for scientific problems such as those encountered in atmospheric research. The scientist of today, equipped with modern data-gathering devices, is faced with a stupendous data-reduction task which requires extremely high speed computation. That’s why the Univac Scientific electronic computing system (formerly known as the ERA 1103) has proven to be invaluable to scientists and engineers alike.
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Native Tells of Great Quake (Jan, 1924)

This is an account of the last truly devastating earthquake to hit Japan, the 1923 Great Kanto earthquake. That one was so bad that they considered moving the capitol.

Native Tells of Great Quake

From Popular Mechanics Magazine’s Japanese Correspondent,
N. SAKATA OF TOKYO.

[Popular Mechanics Magazine believes it need offer no apology for presenting an account of the Japanese earthquake at this late date, when it is the experience of a native eye-witness, N. Sakata, this magazine's special correspondent in Tokyo. The tale is a moving one and written from the native point of view. In the stress of his emotions, Mr. Sakata seems to have suddenly developed a fluency ill English, which former contributions lacked to some extent. His "copy" has been edited in order that his pitiful adventures may be more readily grasped by the reader.—Editor's Note.] THE morning of September first was stormy. A strong wind was blowing, and I could scarcely hold an umbrella. It was raining heavily, but when I reached my office it began to clear up, and the dark sky changed to a cheerful blue.

At 11:58 o’clock I heard a strange sound from the earth through the building wall, but since it was so slight, and, because I afterwards learned that other men did not notice it, I paid little attention. Soon afterwards, the building began to shake very softly. Inasmuch as we Japanese are familiar with small earthquakes, I paid little attention to it and felt that it would soon pass, but, alas! it grew into an uncomfortable shock.

I heard the crying of women and the sounds of the cracking of the adjacent building walls. We had in our room a large case for filing papers which measured about 10 feet high and 20 feet wide.
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March 10, 2011

She Doesn’t Care! (May, 1952)

Actually she seems to be rather enjoying it. Remember fellas, if you want to hose down a random girl on the street, make sure her dress won’t wrinkle. Generally only a scientist can tell, thus the lab coat.

She Doesn’t Care!

1. Water will leave almost no wrinkles in her dress, thanks to a new fabric woven of resin-treated cotton fibers that tend to return to their original shape after dousing or crushing. This amazing cloth stays clean longer and wears better.

2. Create this fabric, scientists add to a natural product—cotton—a synthetic that becomes an integral part of the fiber itself. In just this same way, Conoco scientists developed Conoco Super Motor Oil, by adding to a natural product —oil—additives that keep your engine clean, protect it from wear, fight acid, sludge, and rust.
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A New Dirigible with Wings (Jul, 1929)

Filed under: Aviation — @ 8:46 am
Source: Modern Mechanix ( More articles from this issue )
Issue: Jul, 1929
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A New Dirigible with Wings

INTENDED to revolutionize air and sea travel, a novel amphibian airship which combines various features of Zeppelin, airplane, and ship construction has been designed by Capt. William F. Cooper of Los Angeles, Cal. The model of his airship which is shown in the photos above is one ninety-sixth the size the air-liner will be when completed. With a wing spread of 200 feet, a length of 800 feet, and a gas-bag diameter of 135 feet, the airship will be the largest and most unusual craft ever to take the air.
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$500 FOR ONE PAPER DOLL (Apr, 1948)

Filed under: DIY — @ 8:46 am
Source: Mechanix Illustrated ( More articles from this issue )
Issue: Apr, 1948
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$500 FOR ONE PAPER DOLL

Jack Eisner might make you a doll for $200, but his regular price is more, and his customers keep him very, very busy.

BY Louis Hochman

SOUNDS silly for a man to spend his time cutting out paper dolls. Stuff for kids and crazy people. But it’s silly like a gold mine for Jack Eisner of Kew Gardens, Long Island. He cuts out paper dolls and sells them for $500 apiece.

His first paper doll was a caricature of Jack Oakie, the film comedian. Eisner admits it was pretty crude, but it impressed the art director at Paramount Pictures.

“You’ve got something there,” the art director told Eisner and doled out twelve whole dollars for his paper doodle.

That was Eisner’s first paper profit. Since then, he has bettered both his technique and his income. Now he gets from $200 to $500 for a single caricature. Read the rest of this entry »

Hoover’s Decision Terminates Career of Presidential Yacht, Mayflower (Aug, 1929)

Hoover’s Decision Terminates Career of Presidential Yacht, Mayflower

WHEN President Hoover recently decided to forego the use of the yacht, Mayflower, shown in the photo below, to reduce national expenses $300,000 yearly, he again changed the status of a vessel that has known nothing but change in its 33 years of existence.
Designed as a private yacht, it spent only a short time in that capacity. It was active as a dispatch boat of the “mosquito fleet” in the Spanish-American war, and serving as the presidential yacht since 1905, has been subject to the whims, habits and fancies of five different government heads.

March 9, 2011

Baby Broadcasting” – Original Baby Monitor (Nov, 1941)

Why don’t they just take their baby to the park with them instead? It has to be lighter than that receiver. And bringing a radio to the movies so other people can listen to your screaming baby is a swell idea.

“Baby Broadcasting”

by Louis Hochman

This Baby Broadcasts When She Wants Attention. Mother And Father Can Hear Her On Their Own Portable Radio Set LITTLE Dianne Roxas is only two months old, but already she is a radio star in her own right. From the privacy of her pink and blue beribboned bassinet, she broadcasts daily over her own private “station,” airing her troubles over the ether to an “audience” distributed within a radius of a few blocks of her home in Brooklyn, N. Y. Little Dianne is probably the youngest “ham” radio operator in the world, having been at it ever since she was ten days old. Read the rest of this entry »

Amphibian? Dirigible? No, Just a Common Automobile (Jul, 1929)

Amphibian? Dirigible? No, Just a Common Automobile

THIS strange looking craft shown above is not meant for service in the air. It is used merely to attract attention—and it does just that. Touring the principal airports of America, this mystery ship, the “mono-dirigible,” was built for Frank Bolger, president of the Associated Aviation Clubs, Inc.
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“There She Was Waiting at the Church!” (Oct, 1955)

“There She Was Waiting at the Church!”

There she was waiting at the church . . . because the cutest boy of the neighborhood playing “groom” to her “bride” walked out on her . . . and told her why.

Lucky little Edna—to learn so young what some people never realize at all —that halitosis (unpleasant breath) is a fault not easy to pardon. It was a lesson she never forgot. Later in life, attractive and sought-after, Listerine Antiseptic was a “must” before every date.
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