Turn your Apple into the world’s most versatile personal computer.

The Softcard™ Solution. Softcard turns your Apple into two computers. A Z-80 and a 6502. By adding a Z-80 microprocessor and CP/M to your Apple, Softcard turns your Apple into a CP/M based machine. That means you can access the single largest body of microcomputer software in existence. Two computers in one. And, the advantages of both.
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Trapping the Secrets of Color

QUIRKS OF COLOR
Men prefer blue, women green. Poor children are attracted by red; richer ones by green. Red lights speed up human responses. Green lights retard them.

HUMAN reactions to colors are being studied at various universities and other institutions. When the scientists have the data on which to base opinions, their findings will be influential in lighting and decorating schemes. Certain basic facts have emerged already. It has been determined that red is a stimulus and blue is soothing to most of the subjects.
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Pneumatic Tubes Carry Correspondence Through Office Building

INTER-OFFICE correspondence is shunted about from one. floor to another with lightning-like rapidity, thanks to the pneumatic-tube system of transferring messages, recently installed in the new skyscraper of a New York insurance company. The various tubes shown in the photo below lead to different offices in the building. If a message from the fifth floor must go to an office on the twelfth, it is shot to the dispatching room shown in the picture, where attendants insert it in the proper tube and it is pneumatically delivered to its destination.

The Whole World looks up to the “Rocket”!

“ROCKET”!—a magic name to more than a million Oldsmobile owners!
“ROCKET”! — flashing new high-compression power at its very best!
“ROCKET”!—drive the sensational Super “88″ for your once-in-a-lifetime “Rocket” thrill! Read the rest of this entry »

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How Good a Driver are YOU?

By Charles S. Slocombe

Safety Adviser, Massachusetts Registry of Motor Vehicles

AMONG the things your best friends won’t tell you is what they think of the way you drive a car. They may feel free to question your taste in clothes, advise you how to run your business or your household, and offer suggestions as to your golf swing. But they know better than to criticize your technic at the wheel. You would resent it. They would resent similar criticism from you. For automobile driving is a peculiarly cherished accomplishment. No driver of any experience likes to admit that he or she is not an expert, or that his or her driving might be improved. Read the rest of this entry »

Two Bytes Are Better Than One

TMS 9900 16BIT MICROCOMPUTER SS-16 THE FULL POWER OF THE 1 6-BIT TMS 9900 MICROPROCESSOR IS NOW AVAILABLE WITH THE UNIQUE COMBINATION OF RELIABLE HARDWARD AND FAST, EASY TO USE SOFTWARE IN THE TECHNICO SS-16. WITH MINICOMPUTER PERFORMANCE THE TECHNICO 16-BIT MICROCOMPUTERS ARE AVAILABLE FROM THE SINGLE BOARD SUPER STARTER SYSTEM AT UNDER $400 Read the rest of this entry »

Remember folks, nothing is more scientific than a birdhouse. Except maybe a shoe.

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NEW in SCIENCE

Fit for King are some of the abodes illustrated above. Well, for a feathered one, anyway. The incentive for the building boom was the 14th annual Detroit News birdhouse contest and 1500 of them were displayed at the Travel and Sport Show in Detroit recently. With home styles ranging all the way from a football to a three-story pagoda, the birdies certainly can’t complain of a housing shortage. Among the most unusual ones, shown here, were the little wooden locomotive, the boot topped by a roof and chimney, and the leather wigwam. Unfortunately no one has yet asked the birds how they feel about the whole idea.
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Eight Rules for Taking Baths

TO HELP stop the rapidly increasing number of bathroom accidents, eight rules were recently presented by the New Health Society of England.

The first rule is always keep the window open a little to prevent poisoning from a defective heater. The second and third are never to take a hot bath after a heavy meal nor a cold bath if you have a weak heart. Fourth is to have all heaters equipped with safety devices, so that steam filled pipes cannot burst. The other rules deal with electric fittings in the bathroom, it being agreed that electric shocks are both common and fatal when the skin is wet or when the bather is in a metal tub electrically connected to the ground by the water pipes.

Huh, this sounds exactly like the platform of a certain political party, no?

A platform in search of a candidate

Many a political pundit has noted that people generally vote their pocketbooks. They tend to elect the candidates they believe capable of steering the nation toward better times—more jobs, a higher standard of living, and the achievement of both personal aspirations and national goals.

Now, in the midst of the presidential campaign, we’re listing some points that are often overlooked in all the speechmaking, but bear directly on America’s economic health—a platform in search of a candidate, so to speak. In a nonpartisan spirit, and with profound respect, we urge that the next President:
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If You Want to be Liked-

You can’t do better than follow the advice of “Doctor” Shurr, discoverer of stage stars

By MILDRED HARRINGTON

SOME men sell groceries for a living; some sell bonds. Others sell | houses, airplanes, washing machines, or carpet tacks. Louis Shurr sells charm. Last year he sold more than a million dollars’ worth.

Broadway, New York’s Main Street, is the counter over which Shurr purveys his unusual commodity, and the chances are that at one time or another you have been one of his customers. Not directly, for “the Doctor,” as George White dubbed him years ago, deals on a wholesale scale. He sells charm to hard-boiled theatrical producers, who in turn sell it to you and me at so much per orchestra or gallery seat ticket.
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Did 800 numbers not work in Iowa?

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Introducing Audi.

The revolutionary new car from Germany that moves, stops, turns, etc., differently from every car on the opposite page.

Almost every car in the world moves by means of the rear wheels pushing it.

The Audi moves by means of the front wheels pulling it.
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And of course we all play Bilgo and Poogo to this very day.

Modern Mania for Mergers Now Menaces Minor Sports

RAILROADS, banks, and other big business organizations have no monopoly on the merger idea. Inventors, bereft of original ideas, are now turning their attention to combining separate ideas into one complete whole merging, as it were, the well-known ideas of the past.

Nowhere, perhaps, has this tendency been so pronounced as in the world of minor sports. Polo long ago merged with swimming in a game known as water polo, tennis and fly-swatting emerged as ping-pong, dominoes and rummy met in China and returned as mah jong, while labyrinth puzzles and golf united in the popular craze of putt-putt.
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