October 11, 2011

Feeding was such a mess until Westvaco had a doggone good idea (Apr, 1965)

Filed under: Advertisements,Dogs — @ 12:04 am
Source: Fortune ( More articles from this issue )
Issue: Apr, 1965
Buy on Ebay

Feeding was such a mess until Westvaco had a doggone good idea

Rover couldn’t care less about how his food is packaged—but Westvaco couldn’t care more. Proof: this unusual canine six-pack with a throw-it-away feeding tray for each can. Good idea? We might have an even better one for you. For more information on Westvaco packaging, technical service and graphic arts experience, write: West Virginia Pulp and Paper, 230 Park Avenue, New York, New York 10017, Dept. AD-10.

Westvaco inspirations lead to new value in paper and packaging.

West Virginia Pulp and Paper

4 Comments »

1. Name me a dog that wouldn’t eat the “throw-away” feeding tray.

   Comment by Charlene — October 11, 2011 @ 12:07 am

2. Now I can get a six-pack for me and the dog, and we don’t have to share!

   Comment by Hirudinea — October 11, 2011 @ 10:14 am

3. Recycling wasn’t an issue then; doubtful this would be a winner today. Although Charlene said it best “What dog wouldn’t eat the tray?”. I’m sometimes surprised mine doesn’t eat his ceramic dish.

   Comment by tb — October 11, 2011 @ 11:34 am

4. @Charlene: That might be considered a bonus! Nothing for you to pick up or clean, the dog gets some fiber in its diet – win, win!

   Comment by Andrew L. Ayers — October 11, 2011 @ 6:47 pm

RSS feed for comments on this post.

Leave a comment