Oh.. .what a Santa Claus you can be this year!

Santa Claus… down a chimney? No, she’s found out there’s no such man. Not a jolly white-bearded old fellow who gives things to you, but a lean old man — “Hard Times”—who steals everything away. Show her—show her it’s a lie!

The Welfare and Relief Mobilization for 1932 is a cooperative national program to reenforce local fund-raising for human welfare and relief needs. No national fund is being raised; each community is making provision for its own people; each community will have full control of the money it obtains.
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Human Memory vs. Electronic Brains

Although the complex modern electronic computers are commonly referred to as electronic “brains/7 scientists are not yet able to duplicate the human brain or memory. By comparison, man-made memories are dead and unexciting, according to Dr. F. Joachim Weyl of the Office of Naval Research.

Computer memories and such “brains” as airport traffic-control devices are what might be called set memories, Dr. Weyl explained. The totality of all information that could ever be stored in them is fixed and fully known. Read the rest of this entry »

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Beating the Celestial Strip-Tease

by Bill Williams

THE Eskimos call them “the dancing souls of the dead.” The ancient Norsemen said they were Valkyries carrying warriors to Valhalla. Modem scientists call them a “celestial strip-tease.” But communication engineers call the Northern Lights a plain pain in the neck.

The Northern Lights—the Aurora Borealis —have been the subject of superstition and folk-lore for ages. There have been tales as fabulous as the eerie lights themselves—of immense radium mines in the Arctic that glow at night, of frigid goddesses of the glacial ice, of vast fires that bum beyond the rim of the earth.

So long as the ghostly Gay White Way of the Heavens did nothing more to disturb us than frighten a few superstitious people, scientists paid no particular attention to them. Read the rest of this entry »

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Save time – Shop here for the photo fans on your Christmas list

These two pages give you some idea of the many useful and inexpensive gift ideas at your photo dealer’s. Visit him soon. He’ll be glad to help you choose just the right gift for every photo fan on your shopping list.

Easy-to-use materials for printing pictures —ideally suited for beginners. Kodacraft Printing Kit, $4.95.

Basic essentials for developing and printing pictures, including roll-film tank. Kodacraft Photo-Lab Outfit, $8.75.
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Flame-Proof Christmas Trees that Glow in the Dark

Different! Needles never shed—no dirt— lasts lifetime. Safe— flameproof! Amazingly beautiful in light or darkness. Folds for storage. Imported from Europe—limited supply. Order now.

SEND NO MONEY

Just pay postman on delivery, plus postal charges. Be sure to state size tree desired. Or send cash with order and we prepay all postage. Satisfaction or money back. Dealers wanted.

2 Ft. $2
3 Ft. $3
4 Ft. $4

TOY SHOP, Dept.33-M, 2241 Gravois, St.Louis 4, Missouri

The only car that keeps your teeth white! (and yes I know that’s not how it’s spelled)

NEW RENAULT FLORIDE

ONE of the stars of the recent Paris auto show was the Renault Floride, a new model from the makers of the famous Dauphine. With racy, Ghia-styled lines, the Floride will be available in convertible, hardtop and cabriolet with removable hardtop. The chassis is reported to be stock Dauphine. The Floride is expected to be on sale in the U. S. in June. The price will be $2,300.

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Threat To America… THE RED FLEET!

By Arthur Kranish

While we raise massive defenses against the Red air menace, the Russians are building an atomic navy designed and trained for global domination.

HUGE atomic submarines for round-the-world espionage or attack missions. . . Fantastic new missiles ready to flatten almost any city in the U.S. from under-sea hiding. . . . Hundreds of new, missile-carrying cruisers and destroyers. . .

This is the new Russian Navy, a fleet that may soon be powerful enough to isolate and destroy this nation in a single sneak attack.
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Huh? Oh, the vacuum!

She’s Glad She Saved It

THIS strange vacuum cleaner is 40 years old, and Mrs. Carl Gifford, of Duanesburg, N. Y., still uses it in her daily housework. With war shortages making new vacuum cleaners scarce, Mrs. Gifford is glad she has it—only it pumps harder than a broom!

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Holiday Lighting Magic

Here are some original suggestions for attractive home Christmas displays.

by Earle Gage

THIS holiday season, as never before, homes and communities throughout the land will burst forth into magical greeting, as home craftsmen fabricate and illuminate new and brilliant displays. The festive spirit of the season and the gay atmosphere of gala events will live in sparkling, colorful lights.

Holiday lighting presents unlimited opportunities for the home craftsman to exercise his imagination and ingenuity. Standard wired materials and lamps lend themselves to many combinations to give new designs and arrangements of displays, both inside and outside homes.
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It’s almost impossible not to read that headline wrong…

Butt-Snuffer

Bob GILL of Portland, Oregon, ran afoul of the law a few years ago. A cop picked him up for throwing a lighted cigarette butt out of his car window, a deed which is criminal in that forest-fire ridden state. “What do you usually do with your butts?” the cop asked. “Step on ‘em,” Gill replied. “Let’s see you step on that last one,” the cop retaliated.

This episode gave Gill an idea. Why not make an automatic butt-snuffing ashtray? He did and it has won Mi’s $50 gadget award. You’ll see it on the market soon, helping us to keep our forests green.

Can women be happy at noisy work?

Why not? Music by Muzak® is a great way to help people who work under stress.

It makes time fly. Noise and tension are reduced. Music by Muzak really makes a difference. And it helps in other ways too.

For instance, in a study involving 213 workers at a textile plant, 84.4% said the Muzak program breaks the monotony…and 78.8% replied that it aids them in their work.
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$17,500 Sports Car

Le GRAND SPORT (The Big Sport) is I the name for the lush, cream-blue-and-chrome sports car on Mi’s cover. Louis Ritter, New York furrier and hotelman, bought the 170-hp French Talbot chassis for $4500, paid $13,000 more to have the super-streamlined steel body built by hand in Paris by the celebrated designer Saoutchik. Luxuriously soft inner-spring upholstery, interlined convertible top, special push-button doors, leather-padded steering wheel and instrument panel, all helped up the car’s cost. But despite its high price and high-speed (115 mph) performance, the Talbot yields 18 miles per gallon under ordinary driving conditions. Comfortable, too, says MI Editor Bill Parker, above.