4-WAY PROTECTION (Jun, 1949)

This would be much more interesting if it was an ad for condoms.

4-WAY PROTECTION

OPALINE protects your motor 4 ways

1. CLEANS — Keeps your motor clean as a whistle — combats carbon, sludge, lacquer, corrosive acids.

2. SEALS — Improves piston seal to save gasoline, save oil and improve power.

3. COOLS — Draws searing heat away from engine parts.

4. LUBRICATES — Tough protective film reduces wear and saves repair expense.

PREMIUM SINCLAIR OPALINE MOTOR OIL

SUPER-REFINED BY THE PHETONE PROCESS

4 comments
  1. John M. Hanna says: July 20, 20109:29 am

    The sexual overtones and implications in this ad are countless.

  2. Kosher Ham says: July 20, 20109:58 am

    One thing it won’t protect for is an accidental pregnancy.

  3. Anton says: July 20, 201011:04 am

    Is that a Pontiac with full skirts and white side wall tires? It lacks a “protective” sun bonnet and mud flaps. Or is it just an American generic car? Either way, most cars trailed oil smoke then after a break in period (some when new). The main problem was not due to the oil but poor materials and manufacturing tolerances which made initial purchases affordable. Nobody paid much attention to the smoke unless it was so heavy you could not see the road. Must admit, however, the advertising “trick” is what caught my attention. Then, as is now. Take a lesson BP.

  4. Kosher Ham says: July 20, 20101:20 pm

    Probably generic plymouth-studebaker hybrid.

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