A Distinguished Symbol of Social Prestige (Feb, 1929)
A Distinguished Symbol of Social Prestige
You have only to pause where the smartest people congregate, you have only to check the social register, and you will inevitably discover a preponderance of Cadillacs and La Salles . . . The simple, bald fact about this is that men and women who know motor cars know too that if they want to ride and drive as Cadillac-La Salle ride and drive they must eliminate every other car from consideration . . . For the truth of all truths about Cadillac-La Salle—and something that you know full well — is just this: it is because of inherent and surpassing excellence that there is no substitute for the priceless possession and prestige of a Cadillac-built car . . . De luxe Fisher and Fleetwood coach work render La Salle—with the single exception of Cadillac itself—the most luxurious motoring in the world . . . La Salle is priced from $2295 to $2875 f.o.b. Detroit. Cadillac-La Salle dealers welcome business on the General Motors Deferred Payment Plan.
CADILLAC MOTOR CAR COMPANY
Division of General Motors
Detroit, Michigan | Oshawa, CanadaLa Salle
I wonder how many La Salles were sold for $100 a few months later, after their once-affluent owners were wiped out in the stock market crash.
When you say LaSalle, you really do have to say “motorcar.”
“Gee our old LaSalle ran great” Archie Bunker
Rick
Actually Archie and Edith sang “Those Were the Days”….
Written by Lee Adams & Charles Strouse
Hi Firebrand. Yep you are right. In my memory I mostly heard Archie singing the line about the LaSalle. Maybe because he was louder than Edith
Here’s the link.
http://www.youtube.com/…
Rick
Social Prestige… nice to know that class & social warfare was going on back then, 90 years ago. Just buy the right brand of car, and you are of the upper class. Same as it ever was.