Ad: Get a Lift with a Camel! (Oct, 1934)

Now I like cigarettes as much as the next smoker, but never have I had a smoke and then said “Ahh that was refreshing! Now let’s go run around a tennis court!”. I’m wondering if Camel didn’t lace their cigarettes with speed in the 30’s. “Camels, now with the extra power of methodent!”

You’ll enjoy this pleasing “Energizing Effect”

When you’ve used up your energy— smoke a Camel and notice how you feel your flow of natural energy snap back.

This experience, long known to Camel smokers, has now been confirmed by a famous New York research laboratory. Camel smokers enjoy a positive “energizing effect” …a healthful and delightful release of natural, vibrant energy. A typical Camel experience is this, Ellsworth Vines, Jr. speaking—

“Championship tennis is one of the fastest of modern sports. After four or five sets, you sometimes feel that you just can’t take another step. That’s when a Camel tastes like a million dollars. Not only does the rich, mellow fragrance appeal to my taste, but Camels have a refreshing way of bringing my energy up to a higher level. And I can smoke all the Camels I want, for they don’t interfere with my nerves.”

So, whenever you want a “lift,” just smoke a Camel. You can smoke them steadily. For the finer, MORE EXPENSIVE TOBACCOS in Camels never get on your nerves.

CAMEL’S Costlier Tobaccos never get on your Nerves

“Get a Lift with a Camel!”

  1. Daniel Rutter says: August 6, 20072:14 pm

    There’s a 2001 Nova documentary called “Search for a Safe Cigarette”, which I saw the other day (the words “search” and “cigarette” may perhaps find it on your favourite hive of P2P scum and villainy).

    The documentary feels a bit outdated today, as the “safer” cigarette concept (which, it turns out, is not just marketing bulldust) seem to have faded into insignificance. But it contains a rich bounty of old cigarette ads and entertaining insider info. This post strongly reminded me of it.

  2. Blurgle says: August 6, 20074:34 pm

    Ellsworth Vines had an initially brilliant but (in the long term) difficult career as a tennis pro. He was tall, flexible, and strong, but he had little stamina; opponents learned that the way to shut his game down was to tire him out by keeping the ball in play until he began to make mistakes. He gave tennis up in the mid 30s for golf, a less demanding sport.

  3. glindsey says: August 8, 200710:43 am

    Gee… perhaps Ellsworth’s lack of stamina was due to his smoking Camels all the time? Just a thought.

    Of course, perhaps his opponents smoked as well, which would defeat my argument.

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