Ad: Listerine Toothpaste (Feb, 1937)
JOHN ROBERT POWERS, AMERICA’S A-1 BEAUTY BROKER, SAYS:
“If their teeth are exceptional it’s a safe guess they use Listerine Tooth Paste”
More than 1/4 POUND of tooth paste in the double size tube â€¢ 40 cents
Regular size tube, 25 cents
IN all of these United States, there is no man who knows beauty, and beautiful teeth particularly, more certainly than John Robert Powers.
Through his office, in one day, pass more beautiful women than Ziegfeld saw in a year. For this able young businessman’s job is the selection of flawless models, for work in the great New York commercial studios and for the sound stages of Hollywood. Mr. Powers is right when he says that, if models’ teeth are exceptional, it is a safe guess that they use Listerine Tooth Paste.
USE NOTHING ELSE
So many of these young women, whose very livelihood depends on the perfection of their teeth, use only Listerine Tooth Paste. They have found that it cleans ever so gently and imparts that beautiful high lustre so necessary for photographic work. They particularly like its safe action; the fact that it may be used year after year without the slightest damage to precious enamel.
WHY NOT FOR YOU?
Why not strip the mask of age from your teeth? Why not give them the look of youth? It is so easy when you use Listerine Tooth Paste. It is made by the makers of Listerine; you know it must be first rate.
This exceptional dentifrice contains an exclusive combination of ultra-fine cleansers found in no other tooth paste. It achieves results that soapy-type pastes seem unable to achieve.
Why not try Listerine Tooth Paste for a month? At the end of that time see how much better your teeth look and how much fresher and healthier your gums feel. It comes in two economical sizes: Regular 25 cent size and the big Double Size tube with more than 1/4 pound of tooth pasteâ€”40 cents.
LAMBERT PHARMACAL COMPANY
St. Louis, Missouri
THE BEAUTY BATH FOR THE TEETH IN THE GREAT BIG TUBE