Ads Stenciled on Walk with Water (Aug, 1930)

Ads Stenciled on Walk with Water

AN INGENIOUS device which paints signs on the sidewalks, but which in no way permanently defaces the street, is used by a Barcelona wine merchant to advertise his products. The ad painter consists of a large rolling drum filled with water and enveloped in a stencil. As the drum rolls along the water emerges around the stencil and paints an outline of the letters on the walk. As the water evaporates in a short time, no damage is done. No signs, however, can be painted on a rainy day.

13 comments
  1. Charlene says: March 18, 200911:43 pm

    The longer I look at that photograph, the stranger it seems.

  2. Eamonn says: March 19, 200912:08 am

    Charlene not only that but I swear I’ve seen that photo before, minus the stencil guy and his work.

  3. Rick Auricchio says: March 19, 20091:04 am

    It looks like a composite photo created just to illustrate the story.

  4. slim says: March 19, 20094:28 pm

    Do you think the guy walking on his own sign might mess it up? It seems like it might be better to pull it.

  5. SD says: March 19, 20097:27 pm

    Seems awfully labour intensive for such a transient ad campaign. I suppose the attarction is in the spectacle though.

  6. Torgo says: March 19, 200910:27 pm

    I like it.

  7. Scott B. says: March 20, 200911:27 am

    SD – No more transient than sky-writing … but I just can’t figure out how it works; I’m with Slim on this one.

  8. Mike says: March 20, 200911:35 pm

    I was thinking a thin sponge cut into various letters, and something to keep the sponge dry enough so the letters don’t run.

  9. Kruk says: March 21, 20095:53 am

    Won’t work on a rainy day? Just reverse it and print dry patches on the pavement!

  10. Rick Auricchio says: March 22, 20094:28 pm

    Heh…I’d have it paint clear wax onto the pavement. Then the message ONLY appears on rainy days!

  11. PiterKokoniz says: April 7, 20096:56 pm

    Hello !!!! ;)
    My name is Piter Kokoniz. Just want to tell, that I like your blog very much!
    And want to ask you: is this blog your hobby?
    Sorry for my bad english:)
    Thank you!
    Piter Kokoniz, from Latvia

  12. Charlie says: April 7, 200910:30 pm

    PiterKokoniz: Thanks! Yup, just my hobby, or more like obsession.

  13. Ant@Curb says: April 24, 20095:45 am

    Hi Everybody

    A colleague just sent me this blog, what a conincidence, we have just done something very similar with sea water for the London Sea Life Aquarium! Check it out here:
    http://www.mindthecurb….

    The genius Spaniard didn’t know just how ahead of his time he was!

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