After October 1, kiss your masters goodbye. (Apr, 1965)

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After October 1, kiss your masters goodbye.

The remarkable new Xerox 2400 will he available.

A whole new breed of machine. A machine that knows no master. A machine that makes all the copies you want right from the original. A machine that makes copies too fast to be a copier. A machine that makes copies so simply it couldn’t be a duplicator.

The new 2400 makes 40 copies a minute, 2400 copies an hour, of anything printed, written or drawn—from all colors —automatically.

That’s faster than any copying machine on the market today. That’s even faster than any machine that can make up to 150 copies a minute!

How can a machine that makes 40 copies a minute he faster than a machine that makes 150 copies a minute?

One word. Simplicity.

With the 2400, set-up time is eliminated. No master to type. No stencils. No inking the machine. No cleaning the machine. No drums to mess with. No drying time of pre-printed masters. No trial copies to run. No retyping of ruined masters. No nothing.

With the 2400 you simply place your original—any original—on the scanning plate (just like you do with the Xerox 914) and close the cover. Then pick a finger—any finger—and push the “start” button. 10 seconds later you’ve got your first copy. After that 40 a minute.

For example, in normal systems duplicating of 5 to 25 copies, the 2400 can actually out-produce offset better than three to one.

Where will the 2400 be located?

We think right in the department where the need for copies originates. The simplicity and economy of the 2400 completely eliminates the need to send out for copies. No mailing, no walking, no messenger service, no waiting. And time is money.

Will 2400 copies he expensive?


We have devised a unique proposition for pricing copies. Roughly it will work like this. When you make only a few copies your copy costs will be comparable to making the copies on a copying machine. However, when you make more copies, your costs will be comparable to other reproduction methods such as offset, mimeograph or spirit. Of course, as with all Xerox machines, you will be able to borrow the 2400.

Why the wait ’til October 1?

We’re letting some of the country’s leading companies put the 2400 through the wringer.

We’ve asked them to not only use the 2400 but to abuse the 2400. We want the 2400 to be as trouble-free as a machine can be.

However, we are taking reservations for the 2400 now.

Can you afford to wait for the Xerox 2400? Can you afford not to?

  1. Hirudinea says: November 14, 201110:44 am

    Sounds like an ad for the emancipation proclamation.

  2. Ron J says: November 14, 20112:09 pm

    “Masters” were used in mimeo machines, Ditto machines and offset presses to produce prints.

  3. Hirudinea says: November 14, 20115:39 pm

    @ Ron J – They were also used in plantations, so I stand by my joke. 🙂

  4. Nomen Nescio says: November 14, 20117:01 pm

    this would have been (one of?) the first xerographic process machines, i’d guess. i’m too young to have ever seen those predecessor systems it replaced — mimeographs and whatnot — but from everything i’ve heard of them, messing with finely-powdered toner and ozone-producing high voltage electrostatic systems was actually a considerable improvement. strange but true.

  5. Mike says: November 14, 20117:20 pm

    Poor youngins, will never know the pleasure in smelling fresh mimeographed paper.

    I remember when people got upset with “Slave” and “Master” for hard drives.

  6. Michael C says: November 15, 20115:33 pm

    I got to “run” the mimeograph machine a few times in elementary school. I haven’t thought of those things in a while. If you haven’t had to make a camera ready four color separation then you cannot truly understand just how far color printers / copiers have come in the last 35 years.

  7. Toronto says: November 15, 20117:35 pm

    Mimeo, Gestetner, Ditto, “wet” photostats, drum fax machines – all interesting smells. Add in photo chemicals and such and it’s amazing our generation didn’t blow out our sense of smell along with our hearing.

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