ALL SMOKERS INHALE_ BUT YOUR THROAT NEEDN’T KNOW IT! (Jun, 1942)

ALL SMOKERS INHALE_ BUT YOUR THROAT NEEDN’T KNOW IT!

The thing to think about is—what cigarette you smoke . . . and inhale.

Look at the difference below. It was found and reported by eminent doctors who compared the leading favorite cigarettes:

SMOKE OF THE FOUR OTHER LEADING POPULAR BRANDS AVERAGED MORE THAN THREE TIMES AS IRRITATING -AND THEIR IRRITATION LASTED MORE THAN FIVE TIMES AS LONG-AS THE STRIKINGLY CONTRASTED PHILIP MORRIS!

No finer tobaccos grow than those in Philip Morris. But—in addition—Philip Morris give you this exclusive, proved protection! No worry about throat irritation — even when you inhale.

REAL PROTECTION ADDED TO FINER PLEASURE

CALL FOR PHILIP MORRIS

America’s Finest Cigarette

4 comments
  1. Hirudinea says: November 8, 20121:56 pm

    Bill Clinton didn’t.

  2. Charlie says: November 9, 20128:19 am

    Also, such a weird use of an underscore.

  3. Toronto says: November 9, 201211:30 am

    I’m pretty sure she was an intern.

  4. DocScience says: November 10, 201210:51 am

    That “real protection” added turned out to be glycol anti-freeze.

    Smoooooth.

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