ALL SMOKERS INHALE_ BUT YOUR THROAT NEEDN’T KNOW IT! (Jun, 1942)

ALL SMOKERS INHALE_ BUT YOUR THROAT NEEDN’T KNOW IT!

The thing to think about is—what cigarette you smoke . . . and inhale.

Look at the difference below. It was found and reported by eminent doctors who compared the leading favorite cigarettes:

SMOKE OF THE FOUR OTHER LEADING POPULAR BRANDS AVERAGED MORE THAN THREE TIMES AS IRRITATING -AND THEIR IRRITATION LASTED MORE THAN FIVE TIMES AS LONG-AS THE STRIKINGLY CONTRASTED PHILIP MORRIS!

No finer tobaccos grow than those in Philip Morris. But—in addition—Philip Morris give you this exclusive, proved protection! No worry about throat irritation — even when you inhale.

REAL PROTECTION ADDED TO FINER PLEASURE

CALL FOR PHILIP MORRIS

America’s Finest Cigarette