Automatic Lumberjack – 1958 (Mar, 1955)

NEW DEPARTURES OF TOMORROW

Automatic Lumberjack – 1958

Even Paul Bunyan couldn’t match the pace of this “automatic lumberjack” of the future. It fells, sections and loads trees—all at the push of a button!
The company that launches this wonder will probably look to New Departure for ball bearings. For New Departures have proved their ability to hold moving parts in perfect alignment, cut wear and friction, and work long hours without letup—or upkeep. Above all, New Departure has lived up to its name — being first with ball bearing advancements.

So, when improving or designing a product, count on New Departure for the finest ball bearings.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

8 comments
  1. Stannous says: May 24, 20064:56 pm

    Of course in 20-30 years 90% of the trees in the background will have been clear-cut and the silt will have killed off the salmon in the river valleys.
    The logs will have been shipped overseas to China and Japan for processing and local lumbermills will have been closed but the lumber companies will blame environmentalists for the problem.

  2. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered […]

  3. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered […]

  4. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And …read […]

  5. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered […]

  6. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered […]

  7. […] From the March 1955 issue of Scientific American: […]

  8. […] ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was delivered […]

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