Bet You Don’t Know This About Advertising (Nov, 1950)
Bet You Don’t Know This About Advertising
Quiz No. 1
What does it cost to advertise a pack of a leading brand of cigarettes? Is it 2c a pack? 3c? 5c?
Answer: It costs less than 1/2c a pack to advertise the big brands of cigarettes. That’s only half the story. Advertising lowers your cost two ways:
Cuts the selling costs. And by helping make mass production possible, lowers the production costs, too.
So advertising saves you many times that 1/2c per pack.