Bottle Radio Is Beverage Ad (Jun, 1934)
Bottle Radio Is Beverage Ad
NOVEL are the uses to which radio has been put. Here is one that deserves a place near the top of the list of clever tie-ups. A large beverage manufacturer approached the maker of a well known low priced radio set, and got him to adapt a set to a case that looks like the bottle the advertiser’s beverage comes in. The result was a dummy case which resembled a large bottle of the well-known drink, with the added novelty of containing a radio set.