British Motor Cars Improved to Win Women Buyers (May, 1930)

British Motor Cars Improved to Win Women Buyers

BY PROVIDING luxury automobiles completely equipped on the American plan at a price heretofore charged without extra refinements, British automotive manufacturers hope to retain their grip on the market with the addition of the new season’s models which they exhibited recently; in the Olympia.

A preliminary survey of the new models reveals no radical departures in design, but among the minor refinements to attract feminine buyers is the general adoption of “fingertip control” whereby all switches for lighting and horn buttons are located on the steering post rather than on the dashboard.

A unique type of machine shown is illustrated here. The luggage carrier is not only glass enclosed to permit inspection of the compartment from the outside but it is likewise accessible from the inside of the car. It is a type of enclosure useful to salesmen and traveling merchants who desire to show their samples in a permanent display case.

6 comments
  1. Andrew L. Ayers says: July 15, 20119:56 am

    …and our new luggage carrier also allows the discerning miscreant the ability to visibly see whether to bust the glass and take your stuff!

  2. Hirudinea says: July 15, 201112:36 pm

    Yep Andrew, window shoping for thieves.

  3. Mike says: July 15, 20113:16 pm

    I was wondering about that, but I think it is only the model car that has the glass. Remember the dishwashers in stores that had the glass front?

  4. Andrew L. Ayers says: July 16, 20113:05 am

    @Mike – read the last paragraph again; to me it sounds like they were going to sell a model with the glass – for as they put it “It is a type of enclosure useful to salesmen and traveling merchants who desire to show their samples in a permanent display case.”

  5. Mike says: July 16, 20113:51 am

    You are right, when I read that I read it as the car salesman.

  6. GaryM says: July 16, 20117:38 am

    Moving the lighting and horn controls to the steering column sounds like simple sense, letting both male and female drivers reach them more quickly in an emergency.

Submit comment

You must be logged in to post a comment.