Built-Up Shoes Make Short Men Taller (Jul, 1940)
Built-Up Shoes Make Short Men Taller
Short men no longer need be at a disadvantage in watching parades, or in reaching for something on the top shelf. To their rescue comes a New York shoe designer, whose footwear is said to produce an “invisible lift” of one to two inches without sacrifice in stylishness. Forestalling the natural impulse to tear the shoe apart and discover his secret, he exhibits a cut-away model that solves the mystery. A comfortable, skillfully shaped insert raises the foot from the ground without appreciably altering the external contour. Customers include “shorties” who want to see eye to eye with other men or with girl friends, and who gain self-confidence and social ease with increased height provided by the novel footwear.