BUYING A PASSWORD MODEM CAN SAVE YOU UP TO $250. (Jul, 1984)

I don’t understand the “AND THAT AIN’T HAYES!”. I mean, I know that Hayes was the dominant modem at the time, but what is the reference to? It sounds like it should be “and that ain’t pocket change” or something…

BUYING A PASSWORD MODEM CAN SAVE YOU UP TO $250.

AND THAT AIN’T HAYES!

You can bank on it. Your outlay will be less than if you settle for our major competitor, but not your output! A Password’” modem sends and receives up to 120 words a minute. Provides both 1200 and 300 baud capacity. Offers total interchangeability that lets you transmit information from any make microcomputer to any other make. And your investment is protected by a 2-year warranty.

Unlike our major competitor, Password™ delivers operating simplicity, plus the convenience of uncommon portability. Thanks to lighter weight, it goes almost anywhere. And because of the ingenuity of Velcro™ strips, it attaches wherever you need it, from the side of a desk to the side of a computer!

This means that Password™ doesn’t tie you down, and its price won’t hold you up. It features auto-dial, auto-answer, and even knows when to disconnect. If you’re cost conscious, but refuse to sacrifice high-speed capability and performance, hook up with the right modem—Password?

The smart decision.

PASSWORD™ by U.S. Robotics, Inc.

1123 W. Washington
Chicago, IL 60607 Phone: (312) 733-0497

6 comments
  1. dbennett says: May 14, 20136:32 am

    Mad Men strike again! It’s a play on “that ain’t hay” — meaning, as you wrote, it’s not pocket change.

  2. DrewE says: May 14, 20137:27 am

    The pun was for the rather outmoded idiom “…and that ain’t hay,” which indeed meant that it was a decent sum of money. I don’t recall ever hearing the phrase being used in conversation, so it was probably unfamiliar to many people even in 1984.

  3. fluffy says: May 14, 20132:30 pm

    Also, Hayes weren’t just the dominant modem, they were RIDICULOUSLY expensive.

  4. Toronto says: May 14, 20136:27 pm

    I sometimes ponder whether US Robotics had to pay any royalties to Isaac Asimov.

  5. cr0sh says: May 14, 20139:06 pm

    Personally, out of all modems, I prefer a Multitech; I was first introduced to them at my first software development job (1992). Unfortunately, at that time a 9600 baud Multitech modem would eat up a significant part of my paycheck, but oh, how I wanted one! My work used them over leased lines to communicate with remote Unix servers (RS6000/AIX) of our clients. I still wish I could find a good Wyse 370 color terminal with a keyboard that didn’t cost as much as a PC (to this day, they are still outlandishly priced!)…

  6. Casandro says: August 9, 201310:32 pm

    I think a German company Dr. Neuhaus once had a 19200 modem in the early 1990s. It cost something like 5000 DM.

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