Camel Ad: Dancing on Glass (Jun, 1933)
Thank god for an honest tobacco company exposing all those evil liars. Finally someone who’s on my side!
Dancing on Glass
IT’S FUN TO BE FOOLED …IT’S MORE FUN TO KNOW
In India, the fakirs present a spectacle to tourists. Two lovely performers appear, throw jagged pieces of glass into a box already filled with broken glass. They step barefooted into the box and do an Oriental danceâ€”uninjured.
Before appearing the performers toughen their feet in a solution of alum water and rub them with pulverized resin. They throw the sharp glass around the edges of the platform. The glass on which they actually do dance has the edges rounded off. They just pretend to dance on the sharp glass.
One of the tricks of cigarette advertising is to pretend that “Heat Treatment” is an exclusive process, making one cigarette better than any other.
EXPLANATION: All cigarette manufacturers use heat treatment. The first Camel cigarette ever made, and every one of the billions of Camels produced since,has received the necessary heat treatment. Harsh, raw tobaccos require intensive processing under high temperatures. The more expensive tobaccos, which are naturally mild, call for only a moderate application of heat.
It is a fact, well known by leaf tobacco experts, that Camels are made from finer, MORE EXPENSIVE tobaccos than any other popular brand.
Try Camels. Judge them critically. Compare them with others for mildness, for throat-ease, for good taste. They’ll win you!
NO TRICKS ——JUST COSTLIER TOBACCOS
IN A MATCHLESS BLEND