Archive
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Ad: WHAT DOES YOUR DAD DO? (Sep, 1955)

There are ICS ads in virtually every magazine I own; from the 30′s up to the 80′s. Over that time they used just about every technique imaginable to try and coax men into enrolling. This ad uses one of their favorite methods: humiliation. But not just any humiliation. No, they have to bring your kids into it. Telling a man his son is ashamed of him, so he better sign up for correspondence school is pretty low, even for ICS.

When the other kids ask…

WHAT DOES YOUR DAD DO?

How does your boy answer them?

Sure … you’re his hero. You know that. But sometimes it can get kinda tough if the other kids don’t seem to understand about the “old man.”
It’s not that you like to be chained to the same old job. Maybe you just had to leave school too soon. Maybe the war interfered. Anyway, here you are, stuck because you just don’t have enough formal training.

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Ad: GETTING THIN TO MUSIC (Mar, 1922)

It’s Sweating to the Oldies, back before they were oldies.

GETTING THIN TO MUSIC

Reducing Reduced to a Science

ARE you bulky of body, and heavy of heart? Would you really like to reduce? Will you accept without cost the proof that you can? Then read what this man has done! Not long: ago, in Chicago, it was stated that the scientific secret of weight regulation had been discovered. Wallace, a leading physical director, had worked seventeen years to make the announcement. But it did not take long to prove it was true.

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Dr. Ward’s Crystal Undulator (Mar, 1922)

Reduce Flesh, Do Your Own Massage
Dr. Ward’s Crystal Undulator

reduces fat deposits and gives a perfect figure from neck to ankles.

Specially adapted for deep abdominal massage, removing fat, correcting indigestion, constipation and sluggish liver.
Made to conform to the anatomical irregularities of the spine, the Undulator is the rational scientific instrument for treatment of neuritis, insomnia, nervous exhaustion, lumbago, sciatica, etc. Massage with the Undulator brings immediate relief to tired muscles, fatigue, stiffness and nerve irritation. Its adaptability for use over clothing is possessed by no other instrument—not even the hand.

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Tiny Six Shot Camera (Feb, 1949)

Take Perfect Pictures … with this TINY Scientific Wonder!

Petal CAMERA

Imagine a precision camera so liny, you carry it on a key chain, in watch pocket or hang it from lapel, ready for INSTANT use! For all sports, trips, parties, go LIGHTWEIGHT, and shoot instantaneous pictures!

PETAL takes brilliant pictures; 6 exposures. Each Petalargement is over three times the size of the camera itself!
Be a Johnny-on-the-spot photographer, anywhere. Order your PETAL today!

Only $20.00 postpaid incl. tax
Send Check or Money Order. Money-back guarantee within 10 days! Film $1.00 (includes SIX superior, fine grain Enlargements)
MYCRO CAMERA CO., INC. Dept. 1A 527 FIFTH AVENUE, NEW YORK CITY

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BEE RAISING PAYS BIG PROFITS (Feb, 1949)

BEE RAISING PAYS BIG PROFITS
Get HOW TO SUCCEED WITH BEES, written by two outstanding experts, which gives more than 190 successful plans to produce big crops of honey. Join the ranks of spare time moneymakers and send for this guaranteed 90-page book today. Tells all about queens, equipment, summer, winter ami spring management, swarming, increasing colonics, how to produce section honey and ex-tracted honey, etc. loth edition, fully revised, only $1 .00.
POPULAR MECHANICS PRESS
200 E. Ontario St. Chicago 11, Ill.

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Have You Learned to Typewrite Yet? (Mar, 1922)

Have You Learned to Typewrite Yet?

Universal typing is here. People are abandoning the slow, tiring task of long-hand writing. How long are yon going to cling to it, in this world of advancement? Everybody dislikes to receive long-hand letters. And everyone shirks at correspondence when it has to be done the old-fashioned, tiring way. So join the progressive throng—get a typewriter NOW.

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Is Your Job Whipping You? (Nov, 1940)

THIS? OR THIS?

• Your job can be your master—or a stepping-stone to bigger things! It’s up to you, and you alone!
• You can get the training to master your job
through the I. C. S. It’s not TOO late ! The cost is surprisingly low. Mark and mail this coupon today! Right now!
INTERNATIONAL CORRESPONDENCE SCHOOLS
Box 7602-K, Scranton, Penn.
Without cost to me, please send full particulars about the course marked X:

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LEFT FOOT PEDAL (Mar, 1954)

Auxiliary Accelerator

LEFT FOOT PEDAL

Auxiliary Accelerator Left Foot Gas Pedal makes driving a pleasure. Permits you to relax, and use left or right foot with equal ease. Fits all cars, either clutch or automatic drive.

Guaranteed for Life of Car on Which Originally Installed

Price $6.95 Delivered to You
Order from R. V. LEHNER, NESS CITY, KANSAS

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Learn Karate (Jul, 1973)

Karate

JUDO-JIU-JITSU-SAVATE

THE TOTAL SELF-DEFENSE SYSTEM

In the shortest time you can learn the fantastic secrets of self-defense and you’ll never be afraid again! This unique Home Course will reveal hundreds of fighting secrets that you can put to immediate use. Easy and exciting to learn, you’ll be able to master any difficult situation. In less than 15 minutes a day, the knowledge of the World’s Top Fighting Experts can be Yours!! Regardless of your age, you can master this TOTAL SELF-DEFENSE SYSTEM! It doesn’t require muscles or size to be a MASTER at self-defense, but it does require KNOW-HOW!! The knowledge of Karate has enabled small, slight men to successfully and completely protect themselves from men twice their size; in just seconds the Karate Master can completely immobilize any attacker-destroying him!

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Every Coo-Cool $1.75 for You! (Jan, 1932)

Every Coo-Cool $1.75 for You!

A “knock-out” instant selling hit! The Coo-Coo Auto Horn (Patented) sells itself at $4. Costs you $2.25. Going like wildfire in Hollywood and Los Angeles. One dealer sold 3,000 in short time. Some agents making as high as $25 an hour. One horn sells 5 others. No house to house selling—just stand around garages and service stations — coo-coo and clean up. Installed by anyone in 3 minutes. Not an exhaust or motor horn. Certain in action—never fails to create a musical note that cleverly sings “Hello.”

Send $2.25 for sample horn or write for further information
PACIFIC COAST PRODUCTS CO.. LTD.
1515 N. Wilcox Dept. 55 Hollywood, Calif.

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