There are ICS ads in virtually every magazine I own; from the 30′s up to the 80′s. Over that time they used just about every technique imaginable to try and coax men into enrolling. This ad uses one of their favorite methods: humiliation. But not just any humiliation. No, they have to bring your kids into it. Telling a man his son is ashamed of him, so he better sign up for correspondence school is pretty low, even for ICS.
When the other kids ask…
WHAT DOES YOUR DAD DO?
How does your boy answer them?
Sure … you’re his hero. You know that. But sometimes it can get kinda tough if the other kids don’t seem to understand about the “old man.”
It’s not that you like to be chained to the same old job. Maybe you just had to leave school too soon. Maybe the war interfered. Anyway, here you are, stuck because you just don’t have enough formal training.