Lycoming Ad: New “ticker” for tanks (Apr, 1953)
First in a series of ads for the Lycoming corporation by Boris Artzybasheff.
New “ticker” for tanks
For a dependable tank “heart” â€” 500 horsepower’s worth of rugged air-cooled engineâ€”U. S. Army Ordnance looks to Lycoming’s precision production.
Rumbling over rugged terrain . . . crushing enemy obstacles . . . surviving heavy fireâ€”our “G.I.” tanks must have powerful, dependable engines to stay “alive” in combat. That’s why the Army Ordnance Corps relies on Lycoming to turn out air-cooled “tickers” for new-type tanks now in production.
Maybe you need a complete engine, or a single precision part. Maybe you have “only an idea” in the rough or blueprint stage that needs development. Or a metal product that needs precise and speedy fabrication. In any case-look to Lycoming! Lycoming has a long-tested reputation for meeting the most exacting and diverse metal-working requirements, both industrial and military. Whatever your problemâ€”look to Lycoming!
Lycoming’s wealth of creative engineering ability,its 2-1/2 million square feet of floor space, its 6,000-plus machine tools stand ready to serve your needs.
Letter-Matic 1960? (Jan, 1956)
This is the first in a great series of ads for New Departure ball bearings, none of which have anything to do with ball bearings.
NEW DEPARTURES OF TOMORROW
Think of dashing through your correspondence with this imaginary scribe! It converts your voice into electronic impulses which type, micro-record, fold, insert, seal, address and stamp letters almost as fast as you can dictate!
It’s just a notion now! But when some foresighted engineer works it out, you can bet New Departure will be called in to design the right ball bearings to keep these intricate parts working smoothly. New Departure works with engineers right from the planning stage to develop the exact bearing for even the newest departure in design.
NEW DEPARTURE â€¢ DIVISION OF GENERAL MOTORS â€¢ BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL
I tol’em and I tol’em! (Jun, 1955)
Why is it that the gorilla speaking like he’s in a minstrel show?
I tol’em and I tol’em!
Yes, I did
“Being chief engineer on one of these red hot
projects ain’t hay and the big gripe is that no matter
what goes wrong I can’t fix it. That’s why at the start
when the confusion is still gently confined to the breadboard
you should call in Sigma. Confusion is an old story to
those boys. â€” actual unsolicited testimonial by I. M. A. Ape, Sc.D., chief engineer, Simian Products Company, Kivu Heights, Africa.
OK, now that you’ve had the hard-sell, we do have a relay that we’d like to talk about. It does some difficult jobs very well. Here are the basic specifications:
SIGMA SERIES 22
Miniature [.not sub-miniature] sensitive double pole sensitive relay. Excellent combination of small size and high performance.
If you are interested, we’ll be glad to send you a bulletin sheet on the Series 22, or a complete catalog if you prefer.
Ad: An intrstng exprmnt in spch (Apr, 1956)
Yes, at Bell Labs we’ve been disemvoweling you since 1956!
An intrstng exprmnt
Some day your voice may travel by a sort of electronic “shorthand” when you telephone. Bell Laboratories scientists are experimenting with a technique in which a sample is snipped off a speech sound â€”just enough to identify itâ€”and sent by wire to a receiver which rebuilds the original sound. Thus voices can be sent by means of fewer signals. More voices may economically share the wires.
This is but one of many transmission techniques that Laboratories scientists are exploring in their search for ways to make Bell System wire and radio channels serve you more efficiently. It is another example of the Bell Telephone Laboratories research that keeps your telephone the most advanced on earth. The oscilloscope traces at right show how the shorthand technique works.
BELL TELEPHONE LABORATORIES
World center of communications research Largest industrial laboratory in the United States
Atomic Felt (Oct, 1954)
Who knew felt was such an important component in making atomic bombs?
American makes science serve its customers
It may surprise you to learn that American Felt Company keeps a Geiger Counter open in its Engineering and Research Laboratory. It is used to make sure no radioactive atomic particles from the atmosphere get into wool or other fibres used in making felts for industrial filtration, as in film, chemical or drug manufacture. All the other devices listed here have special applications, and are employed by chemists, engineers and technicians in our Laboratory to check every phase of our operations accurately. We are proud of our scientific approach to technical problems and invite your inquiries.
CRYSTAL UREA (Sep, 1952)
I’m sure that I use hundreds of products that involve crystal urea. However that does not mean I want to be told that you’re washing my clothes in it.
… from Du Pont Polychemicals Department
takes the stiffness out of ordinary starch
Washable summer suits once had to be starched stiff as a board to stay pressed.Then one starch maker found he could produce a far better laundry finishing agent by chemically combining starch with Du Pont Crystal Urea. This new product, called starch carbamate, gives an elegant drape and finish to washable suits, doesn’t impact . . . and doesn’t close the air space between the fibers, but lets the garment ‘breathe” and remain cool. New starch carbamate is also finding applications in other fields as an ingredient in water-base wall paints . . . and as a binder for glass fibers in the molding operation.
WHAT TIME IS GREEN? (Apr, 1954)
What does now taste like? Sweeter or more bitter than then?
What sound does purple make?
What does 12 smell like?
At Bell Labs, we’re working on all these questions and more!
Bell Labs, for all your existential research needs.
Also, I love the fact that they didn’t spring for a color ad.
WHAT TIME IS GREEN?
In color television, the colors on the screen are determined in a special way. A reference signal is sent and then the color signals are matched against it. For example, when the second signal is out of step by 50-billionths of a second, the color is green; 130-billionths means blue.