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Popular Mechanics
Issue: Mar, 1950
Posted in: Advertisements, General
Tags:
Posted: 03/23/2006
2 Comments
I’M VERY DEAF BUT I HEAR Everything (Mar, 1950)

Yes, and I’m very blind, but I can see everything.


I’M VERY DEAF BUT I HEAR
Everything with My New
Zenith “MINIATURE” HEARING AID
Don’t let deafness kill the joys of living. Let a Zenith home trial prove you, too, can even hear a whisper. Here’s Zenith’s amazing guarantee—if any $200.00 hearing aid outperforms Zenith’s newest, tiny, 6.75 oz. single-unit “Miniature” Ra-dionic Hearing Aid in efficiency or economy, your money back—under our 10-Day Return Privilege. Only $75.00 complete, ready to wear. For authorized Zenith Hearing Aid Dealer in your locality, consult your classified telephone book; or write us for complete coast-to-coast dealer list. Free descriptive literature on request. Address—
Zenith Radio Corporation, Hearing Aid Division Dept. 391, 5801 W. Dickens Ave., Chicago 39, III.
Makers of World Famous Zenith Radio, FM and Television Sets

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Popular Science
Issue: Jun, 1949
Posted in: Advertisements, Sign of the Times, Useless Tech
Posted: 03/23/2006
4 Comments
METALLIZED BABY SHOES (Jun, 1949)

LET ME PUT YOU IN A BIG PAY BUSINESS OF YOUR OWN!
AT HOME – FULL OR SPARE TIME
METALLIZED BABY SHOES IN REAL METAL • BRONZE • GOLD • SILVER • PEARL AND GLASS
$5.00 PER HOUR IS EASY

Metallized baby shoes offer you the chance of a lifetime to be independent. The chance to be your own boss. Make up to $5.00 per hour FOR YOUR SPARE TIME. Yes — you can easily average $5.00 an hour and more working only spare time — think what this can amount to working full time or with the whole family helping! Think of all the comforts and happiness this EXTRA INCOME will give you and your loved ones.

19,000,000 CUSTOMERS WAITING!
Yes – there’s that many customers waiting right now for you to take their orders — get in on the opportunity of your lifetime. Let me show YOU how my plan permits YOU TO MAKE MONEY IMMEDIATELY.

NO ADDITIONAL INVESTMENT REQUIRED

Yes! Profits can start without additional investment. NO OTHER COMPANY has a plan like this — mine is the original “go in business on a shoe string” success plan. READ THE FACTS – it doesn’t cost you a cent to investigate my wonderful plan — IT’S ABSOLUTELY FREE-it doesn’t cost you anything NOW or EVER!

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Popular Mechanics
Issue: Mar, 1950
Posted in: Advertisements, Medical, Personal Appearance
Tags:
Posted: 03/21/2006
No Comments
IT’S GREAT TO BE REGULAR (Mar, 1950)

Wow, those people really like laxatives, look at how happy they are!

IT’S GREAT TO BE REGULAR
ALL-Vegetable Makes the Difference
Thousands of modern men and women in all parts of America have turned to Nature’s Remedy, NR Tablets for dependable, yet gentle relief, when a laxative is needed. They know that the all-vegetable idea is so right. They find an NR at night produces thorough morning regularity with no perturbing effects. It’s so kind to the svstem.
Try NR at our expense. 25 tablets only 25c. Buy a box at any drug store. Try them. If not completely satisfied, return box with unused tablets to us. We will refund your money plus postage.

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Science And Mechanics
Issue: Jan, 1965
Posted in: Advertisements, Ahead of its time, Scary, Sign of the Times
Tags:
Posted: 03/20/2006
No Comments
Drop Dead Cigarette Box (Jan, 1965)

From the department of unintentional irony:

A GIFT OF PERFECTION
DROP DEAD
CIGARETTE BOX
For the man who is dying for a cigarette, this 3-3/4″ x 1″ x 1-1/2″ completely metal, copper color coffin is a true replica of the real thing… Beware—your friends will fall in love with it. So-O-O buy several for gifts.
No others like it! Send $2.00 for each prepaid DROP DEAD COFFIN to
Andrea Specialties, Dept. S.M., 2700 Point Breeze Drive, Wilmington, Delaware 18903.

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Popular Mechanics
Issue: Jan, 1955
Posted in: Advertisements, Sign of the Times
Tags:
Posted: 03/20/2006
No Comments
Meta-Branding 2 (Jan, 1955)

Another lesson in how to be a consumer. Oh, and remember “Man, you’re the boss.”!

SURE THEY’RE GOOD!
..you set
the standards
yourself

Products with brand names that you call for again and again are literally just what you order, because you yourself are constantly dictating their quality standards.

Your approval is the measuring stick that manufacturers go by. You decree how a seam will be sewn, an edge ground, a design balanced. You say if a flavor will be sharpened, a fragrance tempered, an angle softened, a color heightened. Products stand or fall on your acceptance … so their makers keep quality up, UP to the point that keeps you buying.

Man, you’re the boss. And lady, you couldn’t be closer to quality control if you sat in the manufacturers’ collective lap.

Guide to good buying: the ads in this magazine.
BRAND NAMES FOUNDATION INCORPORATED
A NON-PROFIT EDUCATIONAL FOUNDATION
37 WEST 57 STREET, NEW YORK 19, N. Y.

WANT QUALITY? PATRONIZE THE DEALER WHO PROVIDES YOUR FAVORITE BRANDS

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Popular Mechanics
Issue: Mar, 1950
Posted in: Advertisements, Sign of the Times
Posted: 03/14/2006
No Comments
Don’t Envy The PLUMBER – Be One! (Mar, 1950)

Just the other day as a plumber was cleaning all of the delightful muck out of my clogged sewage line, I thought “Gee, I envy that guy!”

This ad is also incredibly repetitive and has ellipsis (…) in the oddest places.

Don’t Envy The PLUMBER – Be One!
Make $15 to $50 a Day
(and work every day)
Every skilled workman will tell you Plumbers have the best of it. WINTER and SUMMER the Plumber is busy at top wages. No skilled Plumber is ever out of a job . . . compare his opportunities with any trade, and decide where your opportunity is.
Plumbing, to the man with know how, means profit. Investigate Universal’s unique “Shop Method” system . . . This system, developed over a quarter century ago by a master plumber, offers you the opportunity to quickly get into the plumbing business. This is not a “war born school” . . . but a plumbing school developed and operated by plumbers since 1923.

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Popular Science
Issue: Apr, 1958
Posted in: Advertisements, Communications, Scary, Television
Posted: 03/14/2006
1 Comment
Subliminal Advertising (Apr, 1958)

Now ad men have a new way to persuade you. They can pop a suggestion into your mind, using TV or movies, without your knowing it

TV’s New Trick: Hidden Commercials

By Wesley S. Griswold

PROBABLY you’ve heard about—perhaps even worried about—a revolutionary new way to beam messages into the human mind. Especially suited to TV and movies, the new idea-injecting technique is said to work while you, all unawares, are innocently enjoying the program. The idea-words appear superimposed on the picture images too fast and too dimly to be seen in the normal way. Yet they register on your mind.

Despite rejection by the national networks, uneasy skepticism by the F.C.C. and alarm from people who fear that this strange development may bring wholesale invasion of privacy and risk of political tyranny, two means of reaching people’s subconscious minds by television are currently being tested.

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Popular Science
Issue: Apr, 1958
Posted in: Advertisements, Personal Appearance, Scary
Tags: ,
Posted: 03/13/2006
1 Comment
Pinching Your way to Success (Apr, 1958)

Apparently when a man decides to do something about his future, he starts by pinching his nipples.

WHAT HAPPENS WHEN A MAN DECIDES TO DO SOMETHING ABOUT HIS FUTURE!
The proven rule of “learn more to earn more” took M.E.F. (name on request) from a position of truck driver to that of an accounting executive in sixteen months. Listen to what M.E.F. says:

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Modern Mechanix
Issue: Mar, 1933
Posted in: Advertisements, Just Weird, Music
Posted: 03/13/2006
2 Comments
BARRED — because he couldn’t entertain (Mar, 1933)

Apparently in the 1930′s failure to play an instrument was a punishable offence.

BARRED — because he couldn’t entertain
ARE you, too, ruled out, barred from parties and popularity? You are probably just as attractive, interesting, clever as any one else. Yet others always capture all the good times while you alone are left out in the cold.

Why? Find out why and the bars that shut you out will fade away and disappear. Most people who miss popularity are themselves to blame. Friends would invite you out if only you had something to add to the general gaiety. For that is why we have parties … to entertain each other.

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Popular Science
Issue: Sep, 1949
Posted in: Advertisements
Posted: 03/09/2006
1 Comment
Adult Viewmaster (Sep, 1949)

LIMITED TIME OFFER!
VIEWER FREE!
To introduce a new series of Art Studies, we offer you, free, a valuable three-dimensional Viewer with your first order for 2 Art Study Slides at 50c each. Send $1 today to-
M. G. MALNICK 7402 Sonta Monica Blvd
Hollywood 46, California
Dept. P. S.

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