LICORICE may create new assets for you
Some business—perhaps yours—may soon find an additional source of wealth through licorice. This could happen by improving on some product now in use or developing a brand new one.
A prime example of product improvement from research is to be found in the tobacco industry. For many years now, licorice has been added to certain tobacco products to improve the taste, and also as a mellowing and conditioning agent. And a prime example of a new product as the reward for research is Foamite Firefoam— a foam of great staying power obtained from the “spent” root after completion of the initial extraction process.

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Tomorrow’s Design Today…

Airplane design involves a staggering amount of data processing—a seemingly endless number of computations and tests between the drawing board and the production line. Every hour…every day … every week gained here brings the time when the finished plane takes off on its first flight just that much closer. In the aircraft industry, as in many other engineering applications, the Remington Rand ERA 1103 Electronic Computing System has proven how easily it can handle the most difficult research problems. Here are some reasons why leading aircraft builders and other prominent users are counting on the ERA 1103 these days:
Because of its ability to reduce large volumes of data at extremely high speeds, the ERA 1103 is the ideal computing system for scientific applications. Its speed is matched by many other outstanding characteristics: superb operating efficiency, obtained through large storage capacity … great programming versatility… the ability to operate simultaneously with a wide variety of input-output devices … and far greater reliability than any computer in its class. For more information about the ERA 1103, or for information about how you might apply the system to your particular problems, write to …
ELECTRONIC COMPUTER DEPARTMENT, REMINGTON RAND
ROOM 1915, 315 FOURTH AVE., NEW YORK 10

NEW DEPARTURES OF TOMORROW
Bake-O-Mat 1960?
TOMORROW: Breads and pastries . . . mixed, baked, sliced, wrapped at your door!
Place your order at your door. In seconds, Bake-O-Mat mixes and processes the ingredients, electronically bakes, slices, and wraps any of a wide variety of hot breads and pastries—as you watch!
When? 1960? Could be! But, one thing is sure. Then, as now, New Departure ball bearings will reduce costs by simplifying machine design . . . increase customer satisfaction with added product dependability.
If you’re “cooking up” a new machine—or improving a present one—New Departure’s engineering service provides the right bearings for you!
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

you may think you’re
TALL enough…but what does she think?
No doubt in YOUR mind, or HERS when you wear “ELEVATORS”.
These amazing height-Increasing shoes make you almost 2 inches taller instantly, smartly, confidentially.
She’ll look UP to you. Be sure, be smart, be taller; change to “ELEVATORS”.
STONE-TARLOW CO.. INC. DEPT MI-9-55, BROCKTON 68, MASS.

This is the first in a really weird series of ads I’m posting from the Ford Instrument Company. All of them involve these two little dolls doing things like launching missiles or torpedoes, shooting guns, or manning radar stations. Very odd stuff.

about missile guidance
…AND FORD INSTRUMENT COMPANY
To make sure that a missile hits its target, Ford Instrument provides it with a guidance system that is sensitive to the variable conditions it meets along the way. If you have problems in this field, it will pay you to talk them over with Ford engineers. Guided missile devices are typical of the systems that Ford designs and manufactures for the Armed Forces and the Atomic Energy Commission. Thousands of Ford specialists are now working on such projects as electronic, hydraulic, mechanical and electrical servo-mechanisms, computers, controls and drives.

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Sylvania & Univac

“Blueprint for Tomorrow”, “Office of the Future”—these are phrases used to describe Sylvania’s new Univac Data-Processing Center. For Sylvania is creating, with the Remington Rand Univac, a nerve center for its entire decentralized operations. It is utilizing Univac’s electronic speed and unrivalled accuracy to establish a priceless storehouse of up-to-the-minute management information. This will be available for rapid and truly enlightened management decisions at all levels, and at all locations.

Every alert executive should know the significance of this new step towards automation in business. To get the complete story of Sylvania and Univac, write for EL278, “Is This a Blueprint for Tomorrow’s Offices?” Room 1702, 315 Fourth Avenue, New York 10, N. Y.

Remington Rand Univac
Makers of: Univac I • Univac II • Univac Scientific • Univac File-Computer • Univac 60 • Univac 1.20 • Univac High-Speed Printer
DIVISION OF SPERRY RAND CORPORATION

PEACE MAKER
They called this weapon the Peacemaker. In the hands of the Western lawmen, it brought peace and order to the turbulent frontier.
In the West today, Sandia Corporation engineers and scientists explore new frontiers in research and development engineering to produce modern peacemakers . . . the nuclear weapons that deter aggression and provide a vital element of security for the nations of the free world.

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I think their marketing department might want to rethink this slogan. Perhaps “the best” or “highest quality” might serve them better.

149 SKF BEARINGS
are on this, the Largest Airplane in the World
NO time to think about bearings … not when the altimeter registers ten thousand feet… not when a hundred trusting passengers are dozing in their seats behind.
No time to wish that the bearings had been purchased upon performance rather than upon price… not when the twelve roaring motors on the wing will continue to roar only so long as the bearings stand up … nor when the twenty-four engine generators are running on them, and lighting dynamo, radio installation and fuel pump depend upon them.

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The plane that helped win the war now helps win the peace
—the Douglas C-54
Last August nearly 4,000 Moslem pilgrims bound for Mecca were stranded in Beirut 800 miles from the holy city.

In one of the finest demonstrations of international good will, the Department of Defense provided a “magic carpet” in the form of the Military Air Transport Service to speed these pilgrims on their way.

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Electronic “brains” rely on COPPER!
Today, electronic computers pre-test the performance of guided missiles . . . forecast next year’s sales . . . build safer bridges . . . and guide 5,000 freight cars a day through the mazes of 65 trunk lines in a single railroad yard.
You simply dial your instructions to these modern computers; they obey faster than thought.
But they need copper to operate.
Like nerves to the human head, copper wires transmit impulses to and from electronic “brains”. Other vital computer parts are of copper, too.
Perhaps your product doesn’t need to “think” . . . just act. Make it of copper and you make sure of performance no substitute can equal.
COPPER & BRASS
RESEARCH! ASSOCIATION
420 Lexington Avenue, New York 17, N.Y.
… AN INDUSTRY SOURCE OF TECHNOLOGICAL AID. INCLUDING A LIBRARY OF TECHNICAL LITERATURE AND A COUNCIL OF SPECIALISTS
COPPER OR ITS ALLOYS PROVIDE THESE ADVANTAGES:

CORPORAL E STAR PERFORMER WITH PRECISION GUIDANCE
Motorola’s precision engineering in the missile field has made a major contribution
along with Jet Propulsion Laboratories in the development of Corporal
navigational devices • radar • countermeasures • analog computers communications equipment • digital computers • data transmission • data processing and presentation indicators • plotting systems • telemetering • remote control • servomechanisms • transistor circuitry • operations research • dynamic systems analysis • subminiaturization solid state physics • semi conductor research • transistor development
Positions open to qualified Engineers and Physicists
MOTOROLA COMMUNICATIONS & ELECTRONICS DIVISION

NEW WAY TO SMOKE
TOUCH A BUTTON!
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IMAGINE this! You take a beautiful case from your vest pocket! Automatically a cigarette and a flame appear. You puff . . . and a LIGHTED, ready-to-smoke cigarette is delivered right between your lips. Smokers crowd ’round
when you use it . . . they gaze in wonder . . . everyone of them wants a Magic Case. Just use a Magic Case half a dozen times a day and you will get a money-making thrill such as you never had before. You can hand out Magic Cases almost as fast as you can take in the money.
Try it AT MY RISK
Make up to $16 a Day!
You never saw anything like the Magic Case before in your life. It’s got Novelty,
Practical Utility, Universal Demand. Let me send one to you for 15 days’ trial at my risk. Just use it . . show it . . . watch smokers reach for it . . . eager to buy. Agents are coining money fast. You can, too. Write quick.
MAGIC CASE MFRS., Dept. E-3549
4234 Cozens Ave. ST. LOUIS, MO.