Why is it that the gorilla speaking like he’s in a minstrel show?
I tol’em and I tol’em!
Yes, I did
“Being chief engineer on one of these red hot
projects ain’t hay and the big gripe is that no matter
what goes wrong I can’t fix it. That’s why at the start
when the confusion is still gently confined to the breadboard
you should call in Sigma. Confusion is an old story to
those boys. — actual unsolicited testimonial by I. M. A. Ape, Sc.D., chief engineer, Simian Products Company, Kivu Heights, Africa.
OK, now that you’ve had the hard-sell, we do have a relay that we’d like to talk about. It does some difficult jobs very well. Here are the basic specifications:
SIGMA SERIES 22
Miniature [.not sub-miniature] sensitive double pole sensitive relay. Excellent combination of small size and high performance.
If you are interested, we’ll be glad to send you a bulletin sheet on the Series 22, or a complete catalog if you prefer.
Yes, at Bell Labs we’ve been disemvoweling you since 1956!
An intrstng exprmnt
in spch
Some day your voice may travel by a sort of electronic “shorthand” when you telephone. Bell Laboratories scientists are experimenting with a technique in which a sample is snipped off a speech sound —just enough to identify it—and sent by wire to a receiver which rebuilds the original sound. Thus voices can be sent by means of fewer signals. More voices may economically share the wires.
This is but one of many transmission techniques that Laboratories scientists are exploring in their search for ways to make Bell System wire and radio channels serve you more efficiently. It is another example of the Bell Telephone Laboratories research that keeps your telephone the most advanced on earth. The oscilloscope traces at right show how the shorthand technique works.
BELL TELEPHONE LABORATORIES
World center of communications research Largest industrial laboratory in the United States
Who knew felt was such an important component in making atomic bombs?
American makes science serve its customers
It may surprise you to learn that American Felt Company keeps a Geiger Counter open in its Engineering and Research Laboratory. It is used to make sure no radioactive atomic particles from the atmosphere get into wool or other fibres used in making felts for industrial filtration, as in film, chemical or drug manufacture. All the other devices listed here have special applications, and are employed by chemists, engineers and technicians in our Laboratory to check every phase of our operations accurately. We are proud of our scientific approach to technical problems and invite your inquiries.
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I’m sure that I use hundreds of products that involve crystal urea. However that does not mean I want to be told that you’re washing my clothes in it.
IDEA-CHEMICALS
… from Du Pont Polychemicals Department
CRYSTAL UREA
takes the stiffness out of ordinary starch
Washable summer suits once had to be starched stiff as a board to stay pressed.Then one starch maker found he could produce a far better laundry finishing agent by chemically combining starch with Du Pont Crystal Urea. This new product, called starch carbamate, gives an elegant drape and finish to washable suits, doesn’t impact . . . and doesn’t close the air space between the fibers, but lets the garment ‘breathe” and remain cool. New starch carbamate is also finding applications in other fields as an ingredient in water-base wall paints . . . and as a binder for glass fibers in the molding operation.
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What does now taste like? Sweeter or more bitter than then?
What sound does purple make?
What does 12 smell like?
At Bell Labs, we’re working on all these questions and more!
Bell Labs, for all your existential research needs.
Also, I love the fact that they didn’t spring for a color ad.
WHAT TIME IS GREEN?
In color television, the colors on the screen are determined in a special way. A reference signal is sent and then the color signals are matched against it. For example, when the second signal is out of step by 50-billionths of a second, the color is green; 130-billionths means blue.
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I think that Mr. Colbert would disagree.

Yesterday… “The Fates” Decided
In the 6th century, B. C, King Croesus of Lydia was told by the Delphic Oracles he could defeat the Persians. Relying on “The Fates” instead of the facts, he took on an enemy he should have known was too strong for him .. .and he was badly beaten. Lack of facts cost him his kingdom and his freedom.
Today… Facts Are What Count
The recent great strides in military science, pure science, commerce, and industry have resulted from modern man’s ability to determine the facts and act accordingly.
Tremendous advances have been made in the past few years in fact-finding machines. Through electronics, great masses of data that would have taken a lifetime to process can now be handled in a few days. Ordinary volumes of work can be done in minutes.
By making “mathematical models” of specific processes, products, or situations, man today can predetermine probable results, minimize risks and costs.
World’s Leading Producer of Electronic Accounting Machines
INTERNATIONAL BUSINESS MACHINES, 590 Madison Ave., N. Y. 22, N. Y.
In the mid 50’s every company on earth made their own computers.
What’s 500 times faster than a sliderule?
Today’s quick answer to mathematical problems for engineers and designers is GEDA — the Goodyear Electronic Differential Analyzer. GEDA uses voltages and wave forms to compute in an hour the most complex math problems that would take 500 man-hours or more, using slide rule methods—acts as an “electrical brain” that can solve any problem from trajectories of space rockets to improvement of workflow through factories.
The newest GEDA, Model L3, is smaller, more compact and easier to operate than other electronic computers—occupies no more space than the average desk. After brief instruction, clerical workers are able to operate GEDA.
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I think these guys should sue Sprint for stealing their catch-phrase.

Just hearing a pin drop is easy…
Bruel & Kjaer instruments analyze sound and put it in writing for you
Since Bruel & Kjaer instruments present essential data so easily, they greatly simplify the analysis and control of sound, vibration, and noise.
For example, the Spectrum Recorder automatically “scans” any sounds from 35 to 18,000 cycles per second in third-octave steps. Chart records, produced immediately, indicate both frequency spectrum and signal amplitude. The instrument saves hours of engineering time in analysis of sounds and vibrations, and in studies of strains, pressure variations, complex electrical voltages, and magnetic tape recordings.
Developed for laboratory use, the line of Bruel & Kjaer instruments is finding ever-broader use in industry. For information on acoustical and electro-acoustical measurements that can be made easily with these instruments, write Brush Electronics Company, Dept. B-4, 3405 Perkins Avenue, Cleveland 14, Ohio.
BRUSH ELECTRONICS COMPANY
formerly
The Brush Development Co.
Brush Electronics Company is an operating unit of Clevite Corporation
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