Letter-Matic 1960? (Jan, 1956)

This is the first in a great series of ads for New Departure ball bearings, none of which have anything to do with ball bearings.

Letter-Matic 1960?
Think of dashing through your correspondence with this imaginary scribe! It converts your voice into electronic impulses which type, micro-record, fold, insert, seal, address and stamp letters almost as fast as you can dictate!
It’s just a notion now! But when some foresighted engineer works it out, you can bet New Departure will be called in to design the right ball bearings to keep these intricate parts working smoothly. New Departure works with engineers right from the planning stage to develop the exact bearing for even the newest departure in design.


New Phone Rings Loud or Soft (Jun, 1949)

New Phone Rings Loud or Soft
THERE’S a new telephone on the way that will let you control the loudness of its ring. And at whatever volume you adjust it to, the ringing tone will be both lower-pitched and more resonant than that of your present phone. For easier dialing, the numbers and letter prefixes are placed outside the finger wheel. Another feature is an “equalizer” that automatically adjusts the voice sound level to compensate for the difference in distance between each telephone and the central office.
The phone’s handset—transmitter, receiver, and handgrip—is slightly smaller than
earlier models, weighs 25 percent less, and is designed for a more comfortable head fit. The new instrument, developed by Bell, is still undergoing tests. Some trial installations will be made this year, but regular production, by Western Electric, will not get under way until late 1950.




at 14,000 operations a second with giant IBM Electronic Data Processing Machines

Ad: An intrstng exprmnt in spch (Apr, 1956)

Yes, at Bell Labs we’ve been disemvoweling you since 1956!

An intrstng exprmnt
in spch

Some day your voice may travel by a sort of electronic “shorthand” when you telephone. Bell Laboratories scientists are experimenting with a technique in which a sample is snipped off a speech sound —just enough to identify it—and sent by wire to a receiver which rebuilds the original sound. Thus voices can be sent by means of fewer signals. More voices may economically share the wires.
This is but one of many transmission techniques that Laboratories scientists are exploring in their search for ways to make Bell System wire and radio channels serve you more efficiently. It is another example of the Bell Telephone Laboratories research that keeps your telephone the most advanced on earth. The oscilloscope traces at right show how the shorthand technique works.
World center of communications research Largest industrial laboratory in the United States

The WHITE HOUSE Talks to the WORLD (Jan, 1938)

Amazing! If the President wants to talk to an admiral at Pearl Harbor the call can be connected in under 10 minutes!

The WHITE HOUSE Talks to the WORLD

WHAT might properly be called the “number one” telephone in the nation is listed in the Washington phone book as National 1414. This is the official home of Franklin D. Roosevelt. Better served is he by telephone than any other person in the world. Better by far than any President we’ve ever had.

At any moment, day or night, Mr. Roosevelt can select any one of 150 phones and talk with friends, official emissaries of our government, in fact, anybody in almost any nation in the world. Sixty different countries are now linked by telephone service. These countries have an aggregate of over thirty million telephones, according to official estimates, of which some eighteen million are on the North American continent and over ten million in Europe.

Rubber Telephone Cord Stretches (Apr, 1935)

Rubber Telephone Cord Stretches
A BAND of gum rubber, woven between the wires in the center of a telephone cord, gives it an elasticity which permits a stretch of four feet on a cord originally only one foot long.
Small wires are packed into the rubber center like a spring to coil when released. Said to be equally as durable as the conventional cloth wrapped cords, the new type can be extended to four times its original length.

STENO for the BLIND (May, 1954)

The Stenomask, a silent microphone that can be attached to most office dictating machines, enables the blind to take dictation faster than the average person using shorthand. With it, the stenographer merely repeats the words of the speaker into the mouthpiece, which completely silences her own voice. The dictating machine in turn records her voice, playing it back later for transcription. Invented by Horace L. Webb, president of Talk, Inc.

Dig That Crazy Ribbon! (Jul, 1957)

Dig That Crazy Ribbon!

UP IN Greenwich, Conn., the night air was shattered by the 60-db roar of an African lion. Frantic phone calls to police headquarters brought a safari on the run, armed with ropes, nets and high-powered rifles. After carefully surrounding the wooded residential area where the beast had been reported, the police cautiously closed in.

But instead of a prowling predator, they bagged —of all things—a loudspeaker. It seems that there was a party in the neighborhood, and the host—a tape recording fan—had hidden a strong-muscled speaker in the bushes outside. As the party was slowing down, he played some tapes he had made at the zoo, “just to pep things up!” That’s what he told the judge—which goes to show that, while most uses for tape recorders in science and industry are pretty serious, tape has its zanier moments as well.

Craftsman Earns Living Making Gold and Silver Telephones (Mar, 1935)

Craftsman Earns Living Making Gold and Silver Telephones

PORTER BLANCHARD, Los Angeles inventor, takes a great delight in beautifying the more simple household articles found in every home and has even gone so far as to produce telephones from silver and gold at a total cost of $500 each.
The phones, of the ordinary French type are entirely taken apart and dipped into an electroplating solution. Current is passed through the solution to plate the various telephone parts.
Several times during the process, the parts are removed and polished to a glossy smooth finish to insure an even result. The plating is about the thickness of paper.

Fire Alarm Talks Over Telephone (May, 1935)

Fire Alarm Talks Over Telephone
A PERFECT fire alarm, when heated, lifts a telephone receiver, dials the operator, informs her as to the exact location of the fire, and rings a guiding alarm.
The device is ingeniously controlled by a thermostat. When heated to the danger point, the thermostat sets the machinery in motion. A screw plate rises to lift the receiver, a metal finger dials the operator, and the phonograph starts repeating the directions, which, together with the loud gong, bring the firefighters directly to the scene.