Mac Draw was originally called Mackelangelo? Yeah, I think they made the right choice there.
Also if you look at the text sample on page 17 you can see that they hadn’t even picked the font names yet. Geneva Chicago is called System.
The Apple Macintosh Computer
Mouse-window-desktop technology arrives for under $2500
by Gregg Williams
Apple established itself as one of the leading innovators in personal computing technology a year ago by introducing the Lisa, a synthesis and extension of human-interface technology that has since been widely imitated. Now the company has strengthened that reputation with a new machine, the Macintosh (above). In terms of technological sophistication and probable effect on the marketplace, the Macintosh will outdistance the Lisa as much as the Lisa has outdistanced its predecessors.
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We also have a similar 1967 article by Arthur R. Miller, one of the people quoted in this article:
THE NATIONAL DATA CENTER AND PERSONAL PRIVACY (Nov, 1967)
THE COMPUTER DATA BANK: WILL IT KILL YOUR FREEDOM?
All around the U.S., computer centers may be talking too much about everybody and everything
BY JACK STAR
LOOK SENIOR EDITOR Did your sister have an illegitimate baby when she was 15? Did you fail math in junior high? Are you divorced or living in a common-law relationship? Do you pay your bills promptly? Are you willing to talk to salesmen? Have you been treated for a venereal disease? Are you visiting a psychiatrist? Were you ever arrested? Have you taken an airplane trip in the past 90 days; with whom: and in which hotels did you stay?
The answers to these intimate questions and hundreds more like them have always been available to a persistent investigator with enough time and money to sift the paper trail we leave behind in file cabinets around the country. But now, for the first time, in this age of computers, it is becoming possible for any snooper to get such information quickly and cheaply, without leaving his office chair.
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I think this is the first time I’ve seen one of our regular commenter’s name mentioned in an article I scanned. Rick is the guy who modified the Apple II ROM for the IIe!
Apple’s Enhanced Computer, the Apple IIe
It’s like having an Apple II with all the extras built in.
It all began in the summer of 1977 at the West Coast Computer Faire. A fledgling computer company with an unusual name—Apple Computer— introduced a new hobby computer called the Apple II. The new Apple II was an impressive machine. It had BASIC in ROM (read-only memory), a built-in Teletype-style keyboard, high-resolution color graphics, and, once the new 16K-bit semiconductor memory devices became available, its memory could be expanded all the way up to 48K bytes. One of the first true home computers, it was completely self-contained, needing only a TV set for a display and a common cassette recorder for data storage.
Today, almost everyone is familiar with the Apple II. It can be found in homes, schools, laboratories, and businesses, and is being used in a wide variety of ways. During the past five years, an entire subindustry has sprung up around it that has, in turn, stimulated further Apple II sales.
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Also check out this article from the same issue: A behind-the-scenes look at the development of Apple’s Lisa.
Next week I have similar reviews coming for the Apple //e and the original Macintosh.
The Lisa Computer System – Apple designs a new kind of machine
Gregg Williams Senior Editor
I had an interesting conversation with an engineer on a recent flight from San Francisco to New York. He knew only a little about microcomputers, but he was aware that their presence is slowly becoming more common in the workplace. “Sure, the industry is healthy, but it’s still only reaching a few people,” he said. “Most people won’t use computers — they’re afraid of them, they don’t know what to use them for, or it’s too much trouble to use them. Before computers become really profitable, they’re going to have to be very easy to use. They have to be simpler. They’ve got to be useful in the office.”
He continued, “We’ve got to stop using paper — which means the computer has to do word processing, filing, electronic mail, everything — or it’ll be too much trouble having some things on the computer and others on paper. Then you’ve got to be able to talk to other computers — other computers like yours and some big corporate computer that’s halfway across the country. Sure, it’s a lot of stuff, but when you get all that together, then you’ll see computers really take off.”
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Also check out Byte’s review of the Lisa: The Lisa Computer System – Apple designs a new kind of machine (Feb, 1983)
An Interview with Wayne Rosing, Bruce Daniels, and Larry Tesler
A behind-the-scenes look at the development of Apple’s Lisa.
Chris Morgan Gregg Williams, Senior Editor Phil Lemmons, West Coast Editor
Of the more than 90 members of the Apple engineering staff who participated in the Lisa project, Wayne Rosing, Bruce Daniels, and Larry Tesler are three of those who were most responsible for its final form. Rosing, formerly of the Digital Equipment Company, oversaw hardware development until Lisa went into pilot manufacture and then assumed responsibility for technical management of the entire Lisa project. Daniels and Tesler were responsible for Lisa’s systems software and applications software, respectively. Chris Morgan, senior editor Gregg Williams, and West Coast editor Phil Lemmons interviewed the three at Apple’s headquarters in Cupertino, California, last October.
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I’m guessing they figured it was unenforceable because they abandoned the trademark in 1984.
Last Night We Exchanged Letters With Mom, Then Had A Party For Eleven People In Nine Different States And Only Had To Wash One Glass…
That’s CompuServe, The Personal Communications Network For Every Computer Owner
And it doesn’t matter what kind of computer you own. You’ll use CompuServe’s Electronic Mail system (we call it Emailâ„¢) to compose, edit and send letters to friends or business associates. The system delivers any number of messages to other users anywhere in North America.
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Why does it not surprise me that modern customized direct mail fund raising was invented by the Catholic church?
Faith, Hope and Computer
By Donald Young
Aided by the most sophisticated use of ultramodern electronic data processing equipment, the world’s most efficient, most effective direct mail operation is used to raise funds for the charitable activities sponsored by the Society of the Divine Savior, an order of the Catholic Church dating back to 1881. These charities include the support of seven American seminaries, numerous foreign missions, three Southern Negro missions and five American Indian missions.
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I thought I’d post these two ads together. Here is a Remington Rand computer ad from 1955 and below is a Remington typewriter ad from 1902.
What’s New in Mnemonics?
The news is that the magnetic-core memory has emerged from the computer laboratory and has been in customer use for approximately a year, passing all tests with flying colors. This new development has been pioneered by Remington Rand with the Univac Scientific—the first installation of a commercially available computer that successfully uses magnetic-core storage.
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