Easy Money – The Hard Way
FED up with your job? There’s plenty of free folding money for the guy who’s willing just to sit tight a few seconds. Look at Captain Leo Simon, the man tightening the Martian earmuffs (Picture 1) to protect his job-damaged hearing. Twice a day and three times on Sundays he seats himself inside a wooden box (2) and waits a moment. For this the gaping crowds at beaches and carnivals are making him rich. . . .
If you’ve always had a secret urge to be a houseparty Houdini, here are some simple tricks to try on the unsuspecting guests.
Make a burning candle float upright in a glass of water? Sure, it can be done. Weight the bottom of the candle beforehand with a nail or screw and then conceal with melted wax. Plop it all into a glass of water and the balanced candle floats perfectly upright.
Toydom’s Million-Dollar Undertakers
Past masters at turning famine into feast. Bob and Howard Lederer make their unusual fortune by rejuvenating toy flops.
By Frank Lynn
THE Lederer Brothers, Bob and Howard, do not mind being called the Undertakers of the Toy Industry, nor do they mind much that their large loft on the third floor of 39 West 19th Street, in the heart of New York City’s manufacturing area, is called a flop house. For Bob and Howard are owners of the Lederer Industries, a firm that thrives on the mistakes of others.
I remember this building from when I lived in Minneapolis. It was built by Wilber Foshay, a utility magnate who was later convicted for running a pyramid scheme. Check out the Wikipedia entry for an interesting story about its dedication celebration. Apparently Foshay hired John Philip Sousa compose a march for the occasion but it was only played that one time because his check to Sousa bounced. It wasn’t until some investors in Minnesota paid his bill that it was heard again.
BUILDING IS MODELED AS BIRTHDAY CAKE
SUGAR and flour were used in building up the birthday cake model of the Foshay building pictured in the photo at the right. The Foshay tower, built in the city of Minneapolis, was recently described in the pages of Modern Mechanics. The birthday cake held the center of the table at a dinner given in San Francisco to celebrate the opening of the W. B. Foshay building in that city.
Of course the whole trick falls apart if your confederate doesn’t get to speak after every single card is picked.
There’s Magic in Memory
No need to be a Houdini or a Trilby to work these amazing card tricks or mind-reading feats.
Just let Dr. Bruno Furst train your mind.
By Dr. Bruno Furst
(Dr. Bruno Furst, lawyer and psychologist, is the director and founder of the school of Memory and Concentration with headquarters in New York and branches all over the country, South America, and Canada. Its Correspondence Course Division extends over five continents. Dr. Furst’s system is taught at many Universities, Colleges, Adult Education Centers, Business Firms, and Trade Associations.)
JUNIOR can play maestro at the organ—a little reed pipe job about two ft. long that operates via electricity and boasts 27 black and white keys which play sharps and flats, and over two full chromatic octaves with true, full-bodied organ tone. The $20 table-top instrument is made by Emenee Industries, Inc., New York, N. Y. It is made of break-resistant Styron plastic and comes complete with music book and electric cord. It is said to help Junior develop musically.
MODEL SUBMACHINE GUN Performs Realistically
Here Is A Repeating Action “Submachine Gun” That Will Delight That Boy Of Yours. While Certainly No Lethal Weapon It Will Knock Over Toy Soldiers Quite Easily, Holds Fifteen Wooden “Bullets” Firing As The Front Handle Pumps Back And Forth.
by Reginald O. Lissaman
ANY small boy will want, and be delighted • with this toy submachine gun, which’! holds fifteen shots in the magazine and fires them continuously, until empty, as the “tromboning” action is worked. Made entirely from wood, simple of construction, and employing no “hard to get” parts, this gun would make an excellent mass production product for any guild club doing such work for gift or sale.
New Devices Supplant Organs
IN SOME of the churches of Europe new forms of musical apparatus are being installed. These instruments supplant to a large degree the organ, or in some instances supplement the church organs. The radio and phonograph records are now made available for church use through the development of special apparatus.
TELEVISION USA – The Master Planners
Here are the men who largely decide what you may and may not see on TV.
By JOHN BARTLOW MARTIN
Late on a Wednesday afternoon last spring Homer R. Heck, vice president in charge of broadcasting at the Chicago office of an advertising agency, Foote, Cone & Belding, left his office, took a taxi to O’Hare Airport and caught United’s jet flight 832 to New York. He was on his way to supervise the production on Sunday of a television broadcast for a client, Hallmark Cards. As the plane climbed over Lake Michigan, Heck, a slender man of fifty-two with a graying crew cut, began talking about the role an advertising agency plays in television. “At one extreme is the Hallmark show,” he said. “There we exercise a good deal of influence on the end product. Our client, Mr. Joyce Hall, takes a great personal pride in his television. He was the first to do a two-hour show on television, and it was Shakespeare. He did television’s first opera, Amahl and the Night Visitors.”
Camera Takes “Movies” on Standard Cut Film
“Movies” you can carry in your pocket and show without a projector are taken by a special camera that uses cut film and has no shutter. While posing for the picture, the subject can move and act just as he would for a movie camera. The camera is coupled to speed lights that fire 180 flashes a minute. Each flash produces an exposure. The film is transported automatically between flashes so that 42 separate negatives